GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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Marketing Agency/

PR and Communications/

Communications Consulting

Communications Consulting Services – Craft Messaging That Drives Impact

Create compelling and consistent messaging with Toptal’s Communications Consulting services. Our consultants develop strategic communication solutions that enhance brand reputation, build trust, and drive lasting value.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Communications Consulting Services

Leverage specialized strategies to address communication challenges, build trust, and enhance engagement. From corporate reputation management to crisis communications, Toptal’s solutions help your organization communicate effectively and achieve its goals.

Integrated Marketing Communications

Achieve synergy and consistency with a unified, comprehensive marketing communications strategy.

Corporate Reputation Management

Safeguard and elevate your corporate reputation with our strategic communications expertise.

Digital-first Communication Strategy

Transform your communication efforts and increase your reach with innovative, digital-first strategies that drive results.

Social Media Strategy

Leverage social media to engage your target audience and amplify your messaging.

Media Training and Executive Coaching

Empower leaders with the skills to communicate effectively in high-stakes scenarios and public forums.

Thought Leadership and Content Strategy

Establish authority with compelling content that showcases your expertise and drives engagement.

Financial and Shareholder Communications

Craft clear, compelling reports and messages that build trust and align stakeholders effectively.

Public and Government Affairs

Influence policy and connect with stakeholders through expert community engagement, public relations, and advocacy.

Infographics and Data Visualizations

Create compelling visuals that simplify complex data and enhance audience engagement.

Internal Communications

Improve the employee experience through clear and timely internal communications that build trust and align your workforce with business goals and values.

Crisis Communications Management

Navigate crises confidently and promptly with expert guidance that safeguards your brand.

Behavioral Change Campaigns

Drive behavior change and achieve objectives with persuasive messaging and evidence-based communication strategies.

Looking for guidance about the perfect communications consulting services for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Communications Consulting Services

Our communications consultants, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.

Develop

We will create your unique project timeline, process, and first drafts, whether you’re developing an internal communications strategy or crafting a crisis communications plan.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Communications Consulting Services That Deliver Value

Toptal delivers leading communications consulting services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent & Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements

GM, Marketing Agency

Delivery Manager

Strategic Communications Expert

Public Relations Manager

Media Relations Expert

Digital and Social Media Strategist

Crisis Communications Specialist

Communications Consultant

Chris Krohn

GM, Marketing Agency

Previously at

Experience

30+ Years

Brad DeFrank

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Margaret Chen

Verified Expert in Marketing

13+ Years

of Experience

Strategic Communications Expert

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

Nicole Elizabeth Smith

Verified Expert in Marketing

12+ Years

of Experience

Public Relations Manager

Nicole, a seasoned PR and digital marketer from the US, now in Como, Italy, brings over 12 years of experience in marketing, management, and content strategy. Partnering with top international brands and startups, she's achieved milestones such as 2,000% organic social media growth and a 300% sales increase through innovative marketing strategies. Nicole's adept project management and collaborative approach have propelled businesses globally, driving transformative growth.

Previously at

Daniel McKean

Verified Expert in Marketing

29+ Years

of Experience

Media Relations Expert

Daniel is a seasoned media relations expert, digital marketing strategist, and data analyst with a proven impact on business ROI. Skilled at leveraging market research and analytics, he delivers actionable insights aligned with marketing goals. Daniel has secured prime media placements, built influential relationships with top-tier outlets, and crafted messaging that drives awareness, audience engagement, and measurable results.

Previously at

Rebecca Berkowitz

Verified Expert in Marketing

10+ Years

of Experience

Digital and Social Media Strategist

Rebecca is a multi-hyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, CPG, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to customers. Rebecca brings positive energy to the table and has a solid ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Jennifer Rustigian

Verified Expert in Marketing

21+ Years

of Experience

Crisis Communications Specialist

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, UK, Asia-Pacific, and Israel.

Previously at

Cheryl Da Silva

Verified Expert in Marketing

8+ Years

of Experience

Communications Consultant

Cheryl is a seasoned content manager with over seven years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

On-demand Talent & Teams

20,000+ vetted professionals, ready to deploy individually or in teams

Strategic Communications Expert

Editorial Expert

Public Relations Manager

Media Relations Expert

Communications Consultant

Media Strategist

Communications Expert

Content Strategist

Visual Content Producer

Verified Expert in Marketing

30+ Years

of Experience

Strategic Communications Expert

Kristin is a media strategy and marketing expert with nearly three decades of experience driving impactful campaigns and brand transformations. At IKEA, she orchestrated the groundbreaking Airbnb collaboration, achieving a 22.75% increase in store visits and a global media reach of 800 million. Kristin also spearheaded Temple & Webster's first brand marketing function, delivering campaigns that boosted direct search traffic by more than 50% year-over-year. Her expertise in aligning media strategies with business goals ensures measurable results, enhanced visibility, and meaningful audience engagement.

Previously at

Verified Expert in Marketing

25+ Years

of Experience

Editorial Expert

Cari is a content marketing and editorial expert. Her work has appeared in magazines like Cosmopolitan, Weight Watchers, Health, Real Simple, Better Homes & Gardens, The Knot, The New York Post, and Shape. A former senior editor at Redbook and Woman's Day, she loves creating content and marketing strategies in the lifestyle space, focusing on health, wellness, beauty, travel, and home. Cari is adept at weaving narrative and strategy to bring a unique depth to brands and engage audiences.

Previously at

Verified Expert in Marketing

7+ Years

of Experience

Public Relations Manager

Sofia is a marketing and communications expert with six years of experience crafting brand and content strategies for TravelPerk, IE University, and JTI. She specializes in building thought leadership strategies to position companies as leading experts in their fields and integrating that into a cohesive marketing communications strategy. Sofia is skilled with generative AI technologies for content creation and is proficient in a full suite of marketing tools, thriving in creative environments.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Media Relations Expert

Madison Gonzales-Zraick is a media relations consultant with a decade of experience leading impactful campaigns. At MemorialCare, she managed media events, securing coverage that reached more than 900,000 viewers. Madison also oversaw a team producing more than 65 media and communications pieces monthly. With expertise in PR, crisis communication, and digital marketing, she helps organizations enhance visibility, engage audiences, and achieve measurable outcomes.

Previously at

Verified Expert in Marketing

26+ Years

of Experience

Communications Consultant

Sang is a marketing expert with a proven track record across multiple fields, including technical writing, copywriting, and fiction, enabled by his ability to adapt to different writing styles and tones. He's a self-motivated, results-driven, and detail-oriented professional who strives to provide consistent work and meet all deadlines and project requirements. As a copywriter for IBM Korea's consulting team, he developed collateral for Samsung's initial foray into the B2B market.

Previously at

Verified Expert in Marketing

26+ Years

of Experience

Media Strategist

Howard is a marketing expert whose approach involves analyzing diverse data and collaborating across teams to craft innovative brand and communication strategies. With a media strategy and communications background, he has overcome marketing challenges for numerous brands. Significantly, Howard launched and evolved the Russell Hobbs brand into one of the most sought-after brands—boosting brand awareness by 30% and market share by 14%—and reinforced its position through sponsorship.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Communications Expert

With over nine years of cross-functional experience, Belinda is a top-notch marketing expert. Specializing in B2B and B2B SaaS marketing, she spent the past decade driving tangible KPI growth, contributing significantly to revenue, branding, and positioning. With a strong focus on data-driven insights, Belinda successfully crafted global marketing strategies that are customer-centric, attainable, and profitable.

Previously at

Verified Expert in Marketing

18+ Years

of Experience

Content Strategist

Veronica is an award-winning content marketing expert with 15+ years of experience creating narratives for brands, subject-matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Verified Expert in Design

15+ Years

of Experience

Visual Content Producer

Dawn is an experienced Visual Content Producer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With over a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

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Looking for guidance about the perfect communications consulting services for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy globally from the Toptal network.

Ginni Media uplevels its brand identity while preserving its unique vibe.

Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.

Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal WordPress developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.

Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.

I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Communications Consulting Field

Read the latest articles and resources to keep you current on emerging trends in the strategic communications, investor communication, brand storytelling, and more.

Communicating With Investors: Best Practices for Startups

Investors aren’t patrons—they’re business partners, and startups should treat them as such. Regular updates and the occasional call for advice go a long way toward optimizing the relationship.

Christopher Holloway

Senior Writer for Technology

Christopher is an award-winning journalist covering how technology transforms sectors like banking, manufacturing, and healthcare. Based in Latin America, he previously worked at AmericaEconomia, La Tercera, and Netmedia. He is a Senior Writer for Technology at Toptal.

Expertise

Startup Consulting