Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
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Customer Insights Consulting

Customer Insights Consulting – Unlock the Power of Customer Data

Develop a deep understanding of your audience’s preferences, behaviors, and needs with Toptal’s Customer Insights Consulting. Our team will analyze data and provide strategies to improve customer experiences, driving growth and long-term success for your business.
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Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Completed
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Customer Insights Consulting Services

Leverage Toptal’s Customer Insights Consulting to turn data into strategies that drive growth and enhance customer experiences.

Consumer Behavior Analysis

Analyze customer actions and preferences to define personalized marketing strategies.

Market Segmentation

Segment your audience based on data insights to target high-potential customers with precision.

Customer Journey Mapping

Map customer interactions to improve engagement at every touchpoint and enhance satisfaction.

Predictive Analytics

Leverage data to anticipate customer behaviors and help you stay ahead of market trends.

Customer Experience Design

Design seamless, data-informed experiences that boost customer satisfaction and loyalty.

Competitive Intelligence

Gather and analyze competitor data to identify opportunities and stay ahead in your industry.

Voice of Customer (VoC) Programs

Capture and analyze customer feedback to refine products, services, and experiences.

Customer Satisfaction Analysis

Track and assess customer satisfaction to identify areas of improvement and growth.

Data Visualization

Present complex data in easy-to-understand visuals for strategic decision-making.

Customer Loyalty Programs

Develop targeted programs to retain high-value customers and foster long-term loyalty.

CRM Systems Integration

Integrate CRM systems to streamline customer data management and improve sales processes.

Omnichannel Strategies

Develop strategies for delivering a cohesive, cross-channel customer experience.

Looking for guidance about the perfect customer insights consulting service for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Customer Insights Consulting

Our customer insights experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

2

Define

3

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether you aim to understand customer behavior or map key touchpoints in the customer journey.
4

Deploy

Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
Customer Insights Consulting Services That Deliver Value
Toptal delivers leading customer insights consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Customer Experience Strategist's avatar
Customer Experience Strategist
User Research Expert's avatar
User Research Expert
Data Analyst's avatar
Data Analyst
Market Research Expert's avatar
Market Research Expert
UX Researcher's avatar
UX Researcher
Marketing Expert's avatar
Marketing Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Asa Andersson
Asa Andersson
Verified Expert in Finance
Experience Icon

20+ Years

of Experience

Customer Experience Strategist

Asa launched her consulting practice after a 20-year global career as a CX practitioner and executive leader within customer experience design for big corporates like Publicis Sapient, IKEA, du, Pandora, and Bang & Olufsen. She led large and complex CX transformations and helped multiple brands improve their whole customer experience journey to reach their business goals. Her deep expertise in data-led CX innovation and UX strategies made her want to become independent.

Previously at

Paul Thomson
Paul Thomson
Verified Expert in Design
Experience Icon

19+ Years

of Experience

User Research Expert

Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.

Previously at

Laura Michela
Laura Michela
Verified Expert in Engineering
Experience Icon

8+ Years

of Experience

Data Analyst

Laura is a data-driven strategist with expertise in turning data into actionable insights. Laura fell in love with Tableau 7.0 in her MBA business analytics program and never looked back. Now, she is a Tableau certified professional and spends her days telling stories with data to influence business decisions.

Previously at

Francesco Castellano
Francesco Castellano
Verified Expert in Finance
Experience Icon

16+ Years

of Experience

Market Research Expert

Francesco has 16+ years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Anton Roolaart
Anton Roolaart
Verified Expert in Design
Experience Icon

20+ Years

of Experience

UX Researcher

Anton is an award-winning creative UX leader with more than 20 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.

Previously at

Daniel McKean
Daniel McKean
Verified Expert in Marketing
Experience Icon

20+ Years

of Experience

Marketing Expert

Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Customer Insights Field

Read the latest articles and resources to keep you current on emerging trends in consumer behavior analysis, data-driven strategies, customer experience design, and more.

Voice of the Customer: How to Leverage User Insights for Better UX

Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

Read More
Atishay Goyal

Atishay Goyal

Verified Expert in Design
11 Years of Experience
Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.

Previously at

Xebia Group

CUSTOMER INSIGHTS RELATED OFFERINGS

Explore Related Services and Roles

Pair Toptal’s Customer Insights Consulting with related competencies to tackle your business challenges effectively.

Looking for guidance about the perfect customer insights consulting service for your needs?

Get a Free Consultation Now