Toptal helps automotive company process thousands of images per hour with AI-powered solution.
An automotive marketing technology company needed specialized expertise to improve vehicle imagery at scale. Toptal helped create an AI-powered solution designed to increase engagement and conversions.
Client
A US-based automotive marketing tech company enhancing vehicle imagery at scale with AI vision.
Employees
Revenue
Industry
TechnologyDelivered Services
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The company lacked the specialized computer vision expertise needed to improve vehicle imagery at scale and product page performance. The solution also had to distinguish editable image elements from vehicles themselves while supporting thousands of images per hour.
Solution
Rapid AI Prototyping
Toptal deployed Meta’s Segment Anything Model (SAM) to identify and separate vehicle imagery from editable backgrounds, delivering a working prototype on the first day of the engagement.
Scalable Vision Infrastructure
Toptal built a self-hosted computer vision service from scratch using Kubernetes and FastAPI, creating the company’s first GPU-based deployment and enabling scalable processing of thousands of vehicle images per hour.
Outcome
Stronger Product Adoption
The image enhancement capability increased client usage and subscription renewals while strengthening the company’s product offering with functionality that automotive dealers could not easily replicate themselves.
Greater Market Difference
The solution helped increase engagement and conversions on vehicle pages and became a competitive differentiator showcased by company leadership in demos with major automotive businesses across the US.
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