Toptal helps college networking app achieve 60,000 users.

A tech startup specializing in college networking faced challenges due to a lack of internal technical expertise. Toptal provided the necessary development support, enhancing the platform and driving global user engagement.

Client

A U.S. college social networking app connecting students to classmates, events, and campus marketplaces.

Revenue

$1M

Industry

Technology

Delivered Services

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Challenge

The business-oriented team lacked technical skills, delaying product development and threatening the startup’s competitive position in a fast-moving market.

Solution

End-to-End Development

Toptal deployed a lead developer who served as the software architect and team lead, guiding the startup through the process of building both mobile and web apps. Key AWS services like Amplify, Cognito, and DynamoDB were utilized to scale the platform effectively.

Agile Collaboration

By implementing an Agile development process with Kanban, Toptal ensured ongoing collaboration and iterative improvements based on user feedback, adapting the product to meet evolving market needs.

Outcome

Rapid User Growth

The platform achieved over 60,000 users across the US and India. The app facilitated diverse content sharing, including photos, videos, and even items for sale, significantly enhancing user engagement.

Cost-effective Scaling

Toptal’s expertise in cloud services optimized the platform’s infrastructure, cutting service costs while maintaining high performance, even as the user base grew rapidly across two countries.

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