Toptal helps digital design firm achieve 50% faster site response times and 2X more simultaneous users.

A design and development company turned to Toptal to resolve inefficiencies in a complex codebase before app launch and ensure its system could perform at scale.

Client

A U.S. digital design and development firm crafting web, brand, and creative platforms to drive growth and user engagement.

Revenue

$660,000

Industry

Media and Entertainment

Delivered Services

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Challenge

The company’s application suffered from redundant code, architectural inefficiencies, and instability risks that threatened performance and launch readiness, requiring immediate expert intervention.

Solution

Codebase Modernization Strategy

Toptal refactored the existing APIs, eliminating redundancy, reducing complexity, and aligning the code with modern modular standards to improve maintainability.

Architectural System Overhaul

Toptal introduced a layered architecture separating business logic from data access and implemented automated testing to detect regressions early in development.

Outcome

Performance Optimization Results

The modernized codebase reduced response times by 50% and enabled the application to support double the concurrent users without stability issues.

Long-term Growth Enablement

By upgrading the framework and upskilling the company’s in-house developers, Toptal fostered a culture of continuous improvement that equipped the client’s team for future projects.

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