Toptal transforms global media company’s ad monetization with AR.

The media and web services organization partnered with Toptal to develop an AR SDK, empowering creators with advanced tools for engaging advertisements.

Client

A global media company with a multibillion-dollar valuation, reaching hundreds of millions of users worldwide.

Employees

8,000+

Revenue

$1.8B

Industry

Media and Entertainment

Delivered Services

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Challenge

The company wanted to enhance ad monetization by enabling creators to produce captivating AR advertisements using a modernized toolkit.

Solution

Comprehensive AR Ecosystem

Toptal developed a broad ecosystem of tools, addressing creators’ desire for a reliable and responsive AR advertisement kit that could be fine-tuned to their needs.

Modern SDK Migration

Toptal migrated the SDK to modern technology, improving performance and enabling the company’s future ambitions.

Outcome

Streamlined Development

The new toolkit significantly reduced development time, allowing creators to produce immersive AR ads with fewer trial-and-error interactions.

Leadership in AR

The successful SDK migration positioned the platform as a leader in AR advertising, delivering enduring benefits and fostering an efficient workflow.

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