Toptal partners with global media giant Hearst to optimize the Harper’s Bazaar website.
Hearst aimed to enhance the e-commerce experience across its various brands and sought Toptal’s expertise to bring its ambitious vision to life.
Client
Hearst Corporation is a leading American multinational enterprise delivering essential mass media, publishing, broadcasting, and business information services.
Employees
Industry
Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The Hearst Corporation, a conglomerate with multiple influential brands, sought to elevate and optimize an existing e-commerce site, Harper’s ShopBAZAAR, a vendor platform offering a custom shopping experience for readers. To achieve this, Hearst needed a team to implement a robust and seamless integration of various vendor management systems.
Solution
A new, streamlined process
Toptal assembled a team of Magento developers, React developers, and a QA specialist to collaborate with Hearst’s project manager. The Toptal team provided guidance and support, helping to streamline processes and effectively manage the project.
Magento Shopify integration
Toptal’s engineers developed a Magento Shopify integration that enabled thousands of external vendors to manage their inventory, refunds, and products through their own Shopify account, seamlessly working on Hearst’s Magento site. This created a user-friendly shopping experience and laid the groundwork for Hearst’s envisioned unified platform.
Outcome
Real-time vendor management
With the new system, individual vendors can now manage all their products in real time, a significant step forward from the previous system. This allows for better inventory management, adding more products, and faster vendor onboarding, enhancing the overall client and vendor experience.
Enhanced revenue opportunities
The new site enables growth by providing the foundational structure for a strategic expansion opportunity. Hearst plans to use the Magento integration the team created to allow audience sharing and cross-selling of products between its brands, opening up new avenues for sales.
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