Toptal helps marketing automation company modernize development processes for CRM software.
A marketing automation company partnered with Toptal to modernize development practices, improve collaboration, and establish a foundation for transforming a nearly 20-year-old codebase into a more scalable SaaS platform.
Client
A US-based marketing automation company running an email and campaign SaaS platform for enterprise marketing teams.
Revenue
Industry
TechnologyDelivered Services
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The company relied on a nearly 20-year-old codebase, siloed development practices, and manual deployments across roughly 70 virtual machines. Without CI/CD or code reviews, releases were slow and difficult to scale.
Solution
Modernized Development Workflow
Toptal introduced CI/CD with GitHub Actions, structured code reviews, automated testing, static code analysis, and code style enforcement.
A Scalable Foundation for Growth
Toptal introduced Docker and Docker Compose while gradually modernizing workflows to accommodate the legacy codebase and prepare for containerized infrastructure.
Outcome
Faster, More Predictable Releases
New development practices enabled predictable two-week release cycles while improving collaboration and visibility across the development team.
Clear Modernization Roadmap
Toptal established a technical roadmap for moving beyond fragmented workflows and manual deployments toward a more scalable SaaS architecture.
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