Toptal elevates marketing firm’s web solutions with CMS optimization.
Toptal revitalized a marketing firm’s web infrastructure by optimizing CMS workflows and building scalable solutions. This transformation allowed for the rapid deployment of multiple microsites and streamlined content management.
Client
An Australia-based creative agency combining marketing science and creative work to drive brand growth.
Employees
Revenue
Industry
Marketing ServicesDelivered Services
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The sudden departure of a key developer left the firm without the necessary skills to maintain and enhance its clients’ web marketing solutions, requiring immediate technical expertise to manage and improve CMS platforms and build out new web marketing features.
Solution
Workflow Optimization
Toptal identified inefficiencies in the existing proprietary CMS, reducing redundant file structures by implementing template imports. This approach minimized repeated workload and centralized updates, making content management far more efficient.
DatoCMS Integration
Toptal implemented DatoCMS for a dealer locator project, replacing the problematic API and building a scalable front end in React, allowing for the swift creation of branded microsites.
Outcome
Efficient Management
Template imports reduced the workload by centralizing file updates, streamlining content management across various web platforms, and increasing operational efficiency.
Rapid Deployments
The optimized CMS solution enabled the rapid deployment of 50 branded microsites for dealers, strengthening brand recognition and allowing the marketing team to provide up-to-date information effortlessly.
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