Toptal helps media company build repeatable AI video production pipeline.
A media company wanted to produce believable testimonial-style videos faster and more cost-effectively than traditional shoots. It partnered with Toptal to develop and test a more controlled approach to AI video production.
Client
A US-based media company building a repeatable AI-powered video production pipeline.
Revenue
Industry
Communications, Media, and EntertainmentDelivered Services
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AI offered a faster, more cost-effective alternative to traditional video production, but existing models made polished testimonial content difficult to execute. Character appearances could shift between shots, facial performances and lip sync were inconsistent, and maintaining the same voice across a video required careful control.
Solution
Adapting Film Direction
Toptal applied traditional filmmaking techniques to AI production, using scripts, storyboards, AI casting, and shot-by-shot direction to create believable, consistent character performances.
Combining AI Models
Toptal developed a model-agnostic workflow that matched different AI tools to each stage of production, allowing the team to work around individual model limitations and maintain greater creative control.
Outcome
Validating Video Quality
An early proof of concept demonstrated that AI-generated testimonial content could achieve the realism and consistency the client wanted, clearing the way for full production.
Establishing Repeatable Production
The team brought nearly three marketing videos to completion and established a repeatable AI production workflow that the company could apply to future video projects.
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