Toptal helps global media company launch custom e-commerce marketplace.
A media company struggling to support multiple retailers, complex commissions, and inventory synchronization on its legacy platform brought in Toptal to build and launch a more flexible e-commerce marketplace.
Client
A global media and information organization operating across news, entertainment, business data, and consumer brands.
Employees
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The existing platform lacked the functionality needed to manage third-party sellers, calculate retailer commissions, and synchronize product and inventory data across systems. A previous development agency had struggled to deliver the project, leaving the company in need of experienced engineers who could bring the marketplace to launch.
Solution
Custom Marketplace Development
Toptal engineers rebuilt the e-commerce platform using Magento Cloud and React, developing custom functionality to manage retailer commissions, calculate monthly payouts, and support multiple sellers.
Third-party System Integration
The development team integrated Shopify, Magento, Stripe Connect, and other APIs to synchronize product listings, inventory information, and payment data across the marketplace.
Outcome
Successful Marketplace Launch
The company launched a functioning e-commerce marketplace with a responsive interface, stable performance, and custom retailer management capabilities after its previous development effort had stalled.
Streamlined Marketplace Operations
Integrated seller systems and automated commission calculations reduced reliance on manual processes, supporting more consistent product information and retailer payment management.
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