Toptal reduces app crashes by 40% while increasing usage by 15% for media tech company.
A media tech company teamed up with Toptal to address mobile app performance issues caused by rapid user growth, aiming to improve stability and engagement.
Client
A US-based media technology company developing in-app advertising and audience engagement platforms.
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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The media tech company’s mobile app struggled to meet growing demand, leading to frequent crashes, slow performance, rising customer dissatisfaction, and a development team overwhelmed by troubleshooting, which stalled innovation.
Solution
Codebase Overhaul
Toptal conducted a complete review and refactoring of the codebase, targeting inefficient rendering processes and memory leaks and leveraging React Native to address performance bottlenecks.
Feature Integration
Toptal integrated new features—such as improved push notifications and upgraded UI components—without disrupting ongoing operations.
Outcome
Performance Improvement
The app saw a 15% increase in usage, a 40% decrease in crashes, and an improvement in ratings from 3.8 to 4.5 stars across app stores, demonstrating significant user satisfaction and engagement.
Stability During a Traffic Surge
Toptal’s optimization efforts enabled the app to handle a 300% surge in user traffic during a peak event without performance issues, ensuring smooth and scalable operations.
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