Toptal boosts user engagement by 50% for performance artist platform.
A social networking company for performance artists partnered with Toptal to enhance user engagement and address declining active users due to a disorganized web application.
Client
A U.S.-based social networking platform connecting performance artists, agents, and producers across the live arts.
Revenue
Industry
TechnologyDelivered Services
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The company’s disorganized codebase caused slow application performance and timeouts, leading to a monthly decline in active users. Previous developers failed to follow best practices, worsening functionality and UX.
Solution
Swift Optimization
Toptal quickly addressed performance issues by optimizing slow queries with tools like the benchmark gem and refactoring controllers, significantly improving profile loading speeds.
Systematic Improvement
Adopting test-driven development, Toptal refactored the codebase, removing redundant code and ensuring long-term maintainability while streamlining deployments on Heroku.
Outcome
Increased User Engagement
The web application experienced a 50% increase in active users due to faster load times and improved performance, which enhanced the overall UX.
Sustainable Growth Future
With a maintainable codebase and best practices in place, the platform is well positioned for future growth and user acquisition, supporting seamless experiences for both new and existing users.
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