Toptal helps PPC management firm optimize time tracking app for enhanced performance.
Toptal optimized a time tracking application for a PPC management firm, resolving performance issues and enhancing client onboarding and UX.
Client
A digital marketing services firm specializing in pay-per-click campaign management for e-commerce brands.
Industry
Marketing ServicesDelivered Services
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Schedule a CallChallenge
The time tracking application experienced performance bottlenecks, causing slow response times and limiting the firm’s ability to efficiently manage and onboard new clients.
Solution
Back-end Optimization
Toptal optimized back-end API endpoints, addressing inefficiencies like the N+1 query problem to improve performance.
UX Enhancements
Toptal refined both back-end and front-end functionalities, introducing features like a daily tracker and advanced reporting for better speed and usability.
Outcome
90% Performance Gain
Application performance improved by 90%, significantly enhancing operational efficiency and reliability.
Efficient Onboarding
The optimized application enabled the organization to onboard new clients more quickly, supporting business growth.
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