Toptal transforms real estate MVP into robust application with a 10x subscriber growth.
A real estate technology firm partnered with Toptal to elevate its minimum viable product (MVP) into a fully functional, scalable platform by enhancing payment processing and data presentation features.
Client
A U.S.-based real estate technology company offering a subscription platform that visualizes property market data.
Revenue
Industry
TechnologyDelivered Services
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The initial MVP lacked functionality and UX, with no-code technology limiting payment processing and pricing model presentation, and hindering lead conversion.
Solution
Tech Stack Optimization
Toptal introduced a tailored tech stack, developing a map-based web application using Next.js, Mapbox, and PostgreSQL. This allowed for efficient data handling, enhanced performance, and a more visually engaging UX.
Custom Development
Toptal evolved the platform by implementing custom data visualizations and creating an intuitive subscription flow, integrating Stripe to streamline payment processes and enable the founder to monetize the platform effectively.
Outcome
10x Subscriber Growth
The transition to a robust, advanced application led to a tenfold increase in paying subscribers, improving the platform’s revenue potential and market reach.
Enhanced Market Presence
The upgraded platform attracted hundreds of new subscribers and boosted the founder’s YouTube engagement, leveraging the new visuals to illustrate industry trends and increase the platform’s visibility.
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