Toptal developers enable blockchain integration and monetization for startup in 50% of projected time frame.
The new owner of a storytelling social media platform planned to drive monetization through NFT integration and a native cryptocurrency but could not proceed due to backlogged bugs.
Client
A creator-driven storytelling social media platform monetizing content through crypto and NFT features.
Industry
Communication, Media and EntertainmentDelivered Services
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Online content outlets are evolving, with a growing trend toward creator-controlled distribution. However, platforms that enable creator-driven monetization, like Ko-fi and Patreon, have strict terms of service and don’t integrate with crypto-payments.
Solution
Four years’ of backlogged defects, cleared in 16 weeks
Toptal introduced a team consisting of a project manager, designer, and developer. In just 16 weeks, this team helped define and deliver new, revenue-driving features, overhauled the platform for blockchain integration, and cleared four years’ worth of technical debt—over 3,000 individual tickets.
Isolating superior solutions
Leveraging the scalability of AWS for hosting allowed the team to scale seamlessly from the site’s previous iteration, while Stripe facilitated easy and secure payments. They converted the site’s previous points-based system to run on crypto, allowing for payments via a custom token.
Outcome
From MVP to monetized platform
Toptal’s blockchain developers helped clear a backlog of critical technical defects that had previously halted development, allowing the client to bring their product from an MVP to a monetized, sleek platform across mobile and web applications in 50% of the projected time frame.
New revenue streams
New, monetized features include a crowdsourced content approval system, internal messaging, and a web-enabled content reader. Toptal laid the groundwork to convert content into NFTs, allowing future iterations to integrate with smart contracts for automatic payment distribution.
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