Toptal boosts Android app rating from 2.0 to 4.1 and reduces issues by 78% for photo-sharing platform.

A family photo-sharing application enlisted Toptal’s expertise to revamp its underperforming Android app and align it with its successful iOS version.

Client

A family photo-sharing app and subscription platform helping parents privately document and share children’s milestones.

Employees

70+

Revenue

$6M

Industry

Technology

Delivered Services

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Challenge

The app faced dissatisfaction due to significant performance gaps between its Android and iOS versions, requiring a complete Android rewrite amid architectural issues and only one developer.

Solution

Comprehensive Application Rewrite

Toptal rewrote the Android application using Kotlin and industry-standard architecture principles, focusing on preventing memory leaks and establishing a solid foundation for future updates.

Enhanced QA Processes

Toptal implemented a development process emphasizing quality assurance and technical traceability, addressing legacy performance issues and setting standards to minimize future production problems.

Outcome

Improved Performance and Ratings

The rewrite significantly improved app performance and boosted user satisfaction, raising the Google Play Store rating from 2.0 to 4.1.

Sustainable User Growth

The focus on QA and traceability reduced production issues by 78%, improved UX, and resulted in robust capabilities that increased market share by enhancing photo uploads by 20% and follower activation by 22%.

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