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James Tucker, Designer in San Francisco, CA, United States
James Tucker

Designer in San Francisco, CA, United States

Member since May 31, 2018
James is an idea machine and master problem-solver when it comes to user interfaces. He is passionate about making users love the product because of the user's naturally intuitive adoption of the UI. James fuses cognitive science techniques with clever interaction design to create products people love.
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Portfolio

Digital Design
Digital Design
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Employment

  • Director of User Experience

    2020 - PRESENT
    AutoFi
    • Created an entirely new "startup within the startup" by taking their online sales tool success and researching ways to use it for a sales transaction tool to replace others installed at dealerships.
    • Developed new UI patterns and the style guide for products and the website to make them consistent with the SaaS product, consumer products, website, and all marketing and sales materials.
    • Established the "voice of the customer" and "voice of dealership" by conducting a lot of research in order to write content and design UIs that require little training.
    • Led a cross-functional team including founders, product managers, UX designers, and software engineers to deliver a large-scale auto financing platform for car dealerships in the US and Canada.
    Technologies: Figma, Maze, UserZoom, Usertesting.com, Lookback, Sketch, InVision, Miro, Jira, Asana, Pivotal Tracker, FullStory, User Experience (UX), Slack, Remote User Testing, Responsive Design, User Testing, Test Planning, Product Design, UX Prototyping, UI Pattern Library, Rapid Prototyping, Wireframing, Service Design, Mobile UX, Mobile UI, Mobile Design, UX Leadership, Unmoderated Remote Usability Testing, Remote Usability Testing, Usability Testing, Branding, UX Research, UI Design, Mobile App Design, Design Thinking, Mockups, Web App UI, Web App Design, Visual Design, eCommerce, Data Visualization, Web UX, Bootstrap UI, Icon Design, Iconography, Desktop App Design, UI Branding, User Interface (UI), Dashboard Design, SaaS Design, Early-stage Startups, Workflow, Enterprise Design, Fintech, Digital Banking, Web Design, UX Audits, UI Audits, Brand Design, Responsive UI, eCommerce UX, eCommerce UI, System Design, Android, Apps, Android App Design, Design Research, iOS App Design, User Psychology, Material Design, Apple Human Interface, Amplitude, Writing & Editing, Content Strategy, Annotated Wireframes, User Journeys, UX Wireframes, UI Components, UX Design, Dashboards, Design, UI Prototyping, Component Libraries, Storybook, CSS, Web UI, Responsive Web Design (RWD), MVP Design, UX Strategy, User Interviews, Market Research & Analysis, Research, Competitive Analysis, Visual Concepts, Multimedia Design, Cross-platform, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Illustration, Creative Direction, Marketing Design, Websites, Website Redesign, Design Ops, Process Optimization, Team Leadership, Design Leadership, Market Research, Ideation, Ideation Workshops, Concept Testing, Concepting, Brand Guidelines, Corporate Branding, Mobile, Strategic Design, Customer Journeys, Product Strategy, Heuristics, User Personas, Discovery

  • UX Researcher and UI Designer

    2018 - PRESENT
    Toptal Projects
    • Designed desktop, tablet, and mobile dashboards for large construction manufacturing companies.
    • Validated product-market fit for new and existing products while gaining deep experience with IoT machinery.
    • Solved how forepersons manage autonomous fleets as a core project.
    • Researched on-site at quarries and construction job sites.
    • Defined new processes and improved existing workflows.
    Technologies: Design Systems, Enterprise SaaS, UX Design, Mobile App Design, User Flows, Information Architecture (IA), Web App UX, Prototyping, UX Research, Microsoft PowerPoint, Sketch, Marvel, Figma, User Research, UX Flows, Personas, Visualization Design, Analytics, Mobile Apps, Redesign, Consumer Applications, Startups, Content Creation, Usertesting.com, User Experience (UX), Slack, Remote User Testing, Responsive Design, User Testing, Test Planning, Product Design, UX Prototyping, UI Pattern Library, Rapid Prototyping, Wireframing, Service Design, Mobile UX, Mobile UI, Mobile Design, Asana, UX Leadership, Unmoderated Remote Usability Testing, Remote Usability Testing, Usability Testing, Branding, iOS, UI Design, Design Thinking, Mockups, Web App UI, Web App Design, Visual Design, eCommerce, Data Visualization, Web UX, Bootstrap UI, Icon Design, Iconography, Desktop App Design, UI Branding, User Interface (UI), Dashboard Design, SaaS Design, Early-stage Startups, Workflow, Enterprise Design, Web Design, UX Audits, UI Audits, Brand Design, Responsive UI, eCommerce UX, eCommerce UI, System Design, Android, Native Mobile Apps, Apps, Android App Design, Design Research, iOS App Design, User Psychology, Material Design, Apple Human Interface, Amplitude, Writing & Editing, Annotated Wireframes, User Journeys, UX Wireframes, UI Components, Dashboards, Tailwind CSS, Design, UI Prototyping, Component Libraries, Web UI, Responsive Web Design (RWD), MVP Design, UX Strategy, User Interviews, Market Research & Analysis, Research, Visual Concepts, Multimedia Design, Cross-platform, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Creative Direction, Marketing Design, Websites, Website Redesign, Design Consultation, Design Ops, Process Optimization, Team Leadership, Consulting, Design Leadership, Market Research, Ideation, Concept Testing, Concepting, Product Consultant, Brand Guidelines, Corporate Branding, Mobile, Strategic Design, Consumer Banking, Customer Journeys, Consumer Finance, Heuristics, User Personas, Discovery
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Other Experience

  • How to Recruit UX Research Participants (Publication)
    https://www.toptal.com/designers/ux-research/ux-research-participants
    Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.
  • UX Myths – Prototyping, User Testing, and UX Deliverables (Publication)
    https://www.toptal.com/designers/ux/ux-myths-prototypes
    Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.

Education

  • Associate of Arts Degree in Architecture
    1987 - 1999
    Mesa College - San Diego, CA
  • Fundamentals in Cognitive Science, Visual Arts
    1990 - 1992
    University of California San Diego - La Jolla, CA
  • Fundamentals in Sales
    1991 - 1991
    Dale Carnegie Training - San Diego, CA
  • Fundamentals in Filmmaking, Marketing
    1989 - 1991
    San Diego State University - San Diego, CA

Experience

Location

San Francisco, CA, United States

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