James Tucker, Designer in San Francisco, CA, United States
James Tucker

Designer in San Francisco, CA, United States

Member since May 30, 2018
James is an idea machine and master problem-solver when it comes to user interfaces. He is passionate about making users love the product because of the naturally intuitive adoption the user has with the UI. James fuses cognitive science techniques with clever interaction design to make products people love.
James is now available for hire


Digital Design


  • Director of User Experience

    2020 - PRESENT
    • Created an entirely new "startup within the startup" by taking their online sales tool success and researching ways to use that for a sales transaction tool to replace others installed at dealerships.
    • Created new UI patterns and the style guide for products and the website so they're consistent with the SaaS product, consumer products, website, and all marketing/sales materials.
    • Established the "voice of the customer" and "voice of dealership" by conducting a lot of research so I can write content and design UI's that require little training.
    • Led a cross-functional team including founders, product managers, UX designers, and software engineers to deliver a large-scale auto financing platform for car dealerships in the US and Canada.
    Technologies: Figma, Maze, UserZoom, Usertesting.com, Lookback, Sketch, InVision, Product Designer
  • UX Researcher and UI Designer

    2018 - PRESENT
    Toptal Projects
    • Designed desktop, tablet, and mobile dashboards for large construction manufacturing company.
    • Validated product-market fit for new and existing products whiling gaining deep experience with IoT machinery.
    • Solved how foremen manage autonomous fleets as a core project.
    • Researched on-site at quarries and construction job sites.
    • Defined new processes and enhanced existing ones.
    Technologies: Design Systems, Enterprise SaaS, UX Design, Mobile App Design, User Flows, Information Architecture (IA), Web App UX, Prototyping, UX Research, Microsoft PowerPoint, Sketch, Marvel, Figma, User Research, UX Flows, UX, Personas, Visualization Design, Analytics, Mobile Apps, Redesign, Consumer Applications, Startups, Content Creation, Product Designer, Usertesting.com

Other Experience

  • How to Recruit UX Research Participants (Publication)
    Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.
  • UX Myths – Prototyping, User Testing, and UX Deliverables (Publication)
    Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.


  • Associate of Arts degree in Architecture
    1987 - 1999
    Mesa College - San Diego, CA
  • Fundamentals in Cognitive Science, Visual Arts
    1990 - 1992
    University of California San Diego - La Jolla, CA
  • Fundamentals in Sales
    1991 - 1991
    Dale Carnegie Training - San Diego, CA
  • Fundamentals in Filmmaking, Marketing
    1989 - 1991
    San Diego State University - San Diego, CA



San Francisco, CA, United States

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