Muhammad Junaid, Designer in Lahore, Punjab, Pakistan

Muhammad Junaid


Lahore, Punjab, Pakistan
Toptal Member Since
January 29, 2020

Junaid is a full-stack product designer who's been hacking away at digital products for the last eight years. A Swiss army knife of creative and technical skills, he has helped customer-focused companies—from enterprises like Kraft Heinz, BCG, and BAYERS to fast-paced startups like Gameface and Nakupa—build world-class products through CX and UX. Junaid's experience and expertise on both the customer and user end allow him to develop amazing products.

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Work Experience

2022 - PRESENT

Founder | CEO

  • Designed a conversion-focused design for eCommerce, SaaS, and startups. Including landing pages, sales pages, lead-gen pages, VSL, etc.
  • Developed funnels for many brands and companies to drive crazy conversion through conversion focus design, CX, and UX.
  • Developed websites, landing pages, eCommerce, stores, etc., on Webflow, Unbounce, WordPress, Shopify, UltraCart, etc.
  • Helped several clients in email marketing and setting up email campaigns that helped them drive up to six figures in conversions.
Technologies: A/B Testing, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma, Webflow, XD to HTML, WordPress, Unbounce, Shopify, Spline, 3D, Illustration, Conversion, Lead Generation, Landing Pages, Sales Pages, Web Design, Web Marketing, Digital Marketing, Digital Product Design
2023 - 2023

Webflow Designer

Seventh Sense
  • Facilitated seamless navigation and increased user engagement for diverse personas by revamping and enhancing the AI website's UI and UX.
  • Optimized site performance across devices by efficiently utilizing webflow for custom layouts, responsive designs, and rapid deployment.
  • Captured user attention and elevated the website experience by implementing eye-catching and engaging animations and interactivity.
Technologies: Webflow, Responsive Web Design (RWD), Web Design, Websites, Website Redesign
2022 - 2022

Product Designer for Lacrosse E-Learning Platform

First Class Performance, LLC
  • Did user research and created personas, developing user stories for the UX design. From there, we mapped the customer journey map to understand user behavior across the platform. UX Design:.
  • Created wireframes based on the data collected from the UX, scattered the pain points, and proposed various solutions, testing them with stakeholders.
  • Developed a couple of visual feels to understand what the new facelift will look like and, from there, finalized one feel during mood boarding.
  • Designed high-fidelity designs based on the finalized feel.
  • Responsive design: Made the designs responsive for mobile screens as well.
Technologies: Product Design, Mobile App Design, UI Design, UX Design, Mobile First, Responsive Web Apps, User Flows, Component Libraries, E-learning, Web App UX, Mobile UX, Mobile UI, Digital Product Design
2022 - 2022

Product Designer for eCommerce Platform

  • Conducted stakeholder interviews for a proper understanding of the vision and the product plan and crafted a roadmap out of that.
  • Performed user and market research to gather relevant data to form a viable test for MVT.
  • Mapped all assumptions and user flows accordingly to validate those towards the product. From that created some MVTs.
  • Designed prototypes for each MVT and conducted a couple of tests to set a base structure for testing.
  • Designed branding for the marketplace and product.
Technologies: UX Design, Web Design, UI Design, eCommerce, Responsive Web Design (RWD), Branding, Tailwind CSS, Mobile Design, Product Design, Digital Product Design
2022 - 2022

Web Designer | Consulting Services Website

Dalal Saad Alrajeh
  • Executed the user and market research and mapped the website's content architecture.
  • Wireframed the website to finalize the layout and content flow.
  • Designed the app in high fidelity by finalizing the visual feel through mood boarding.
  • Developed the website within Webflow for all breakpoints and integrated forms.
Technologies: Product Design, WordPress, Responsive Web Design (RWD), Web Design, UI Design, Web UI, Figma, Digital Product Design
2021 - 2022

Webflow Designer

ThoughtLeaders Ltd
  • Created a sitemap of the existing site to understand the improvement areas.
  • Wireframed the new website to map all the content most effectively.
  • Used mood boarding to get the sense to finalize a visual feel for the website.
  • Designed a high-fidelity website, including a responsive design.
  • Developed the entire website in Webflow, along with CMS integration, blogs, and other tools.
Technologies: Web Design, Webflow, Webflow CMS, JavaScript, CSS, HTML, Branding, Responsive Web Design (RWD), Visual Design, Digital Product Design
2021 - 2022

Lead Product Designer

The Kraft Heinz Company
  • Kicked off with product acceleration, where we needed to validate four product ideas for Kraft Heinz, starting with discovery and data mapping.
  • Built a mini-sprint to quickly develop the product from scratch, test, and validate it.
  • Ideated and formulated each product's business and product end through in-depth mapping, Jobs-to-be-done mapping, and other frameworks.
  • Did extensive competitive analysis for each product to map all the available solutions to our problems.
  • Crafted user flows and low-fidelity wireframes for quick visual ideation.
  • Created mid-fidelity wireframes and prototyped them for testing.
  • Interviewed users to gather qualitative data about the solution and mapped all the available data in Typeform.
  • Based on the available data collected, I iterated the products to the final versions and created the high-fidelity UI design for the products.
  • Conducted multiple rounds of testing to gather different data types to validate our assumptions and ran MVT to formulate the final MVP.
Technologies: A/B Testing, Figma, Unbounce, Maze, Miro,, Adobe After Effects, Adobe Illustrator, Digital Product Design
2020 - 2022

Lead Product Designer

  • Led the design part of the discovery to help capture and map the concept of the platform. Helped to carve out the MVP and prioritize functionalities.
  • Conducted user and market research to create personas and collect data for better positioning the brand and validating the platform.
  • Helped with user experience design, including personas, user flows, low-fi wireframes, and mid-fi wireframes.
  • Crafted the Gameface brand identity design, which included designing their logo and defining their typeface, color scheme, and basic social media appearance.
  • Designed a high-fidelity user interface, including converting the wireframes to high fidelity, creating visuals and illustrations, and setting up a design system.
  • Created social media posts and banners that were used across various platforms and campaigns.
  • Constructed dashboards for stats and player profiles, which included brainstorming with stakeholders, wireframing and experimenting with data types, and visualizing the data in high-fidelity design.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, Digital Product Design
2021 - 2021

Product Design Lead

  • Conducted the initial discovery of the business model, product strategy, and more through a series of stakeholder interviews, current product audit, and competitive analysis.
  • Carried out the user and market research to get a better idea about who we are building it for. I researched the end-users, their pain points, etc., including defining key user personas, empathy mapping, and user stories and story mapping.
  • Helped them craft a proper user journey for the key persona by demonstrating how the product can help the users reach their goals. This process included the user flow design and low-fi designs.
  • Built a clickable version of the prototype to be tested and presented to the stakeholders. This step included mid-fi wireframing and prototyping.
  • Assisted with crafting their initial visual feel. The deliverables included a mood board, stylescapes, and visual concepts.
Technologies: Figma, Digital Product Design
2019 - 2020

Senior Product Designer

  • Researched the car leasing process and market in the user research phase.
  • Created user flows to digitize the process of car leasing.
  • Designed low and high-fidelity wireframes for the app.
  • Designed the UI for the car leasing app's web, Android, and iOS.
  • Designed interaction concepts for the car leasing app.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Digital Product Design
2019 - 2020

Lead UX and UI Designer

  • Helped the client understand the user pain points through user and market research.
  • Designed the user flow of the application to understand how the application performed in various scenarios.
  • Designed low fidelity wireframes to discuss the possible content architecture and define sections.
  • Designed high fidelity wireframes to experiment with the visual portion of the application.
  • Designed the final |UI of the application.
  • Designed the landing page.
  • Converted the landing page into responsive HTML5, CSS3, and JavaScript.
Technologies: Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, Digital Product Design
2017 - 2019

Senior Product Designer

  • Helped them design their business intelligence desktop and responsive web-based application.
  • Aided the company with the user and competitive research to gain insights about the end-user and the global competitive market.
  • Created wireframes to understand how to deal with various forms of data through continuous testing.
  • Mapped the user journeys and created new flows for a seamless user experience through the software.
  • Helped them revise their color scheme through style scapes and mood boarding.
  • Created a new UI design for the product that offered a much better experience and ease of use.
  • Revamped their old website to a new design that effectively reflected their brand and increased their conversion.
  • Developed their website in WordPress and help them deploy it.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Figma, WordPress, Adobe Illustrator, Adobe After Effects
2017 - 2018

Senior Creative and Media Designer

  • Designed the business intelligence application, including the initial research, user flows, wireframing, and high fidelity designs.
  • Worked directly with the development department. I helped them solve many real-time usability problems through UX solutions.
  • Designed print media for in-house displays and announcements.
  • Designed and developed their website.
Technologies: Figma, Flow-mapping, RealtimeBoard, Adobe Illustrator, Axure, Adobe Photoshop
2014 - 2016

Head of Media and Creatives

Aktifi Marketing
  • Designed the complete branding and social media.
  • Designed a SaaS platform for social WiFi marketing, and the web and mobile app.
  • Designed print media for advertising and marketing.
  • Designed and developed their website.
  • Designed support documents for the platform.
Technologies: Figma, Axure, Adobe Dreamweaver, Adobe Illustrator, Adobe After Effects, Adobe Photoshop


2014 - 2018

Bachelor's Degree in Computer Science

GIFT University - Gujranwala, Punjab, Pakistan.



Diploma in Emotional Design

The Interaction Design Foundation


Diploma in Design Thinking

The Interaction Design Foundation