Mentored at Apple, Osandi has 6+ years of human-centered product design, product development, and strategy experience. Osandi has led and directed teams, built brands, and co-owned product roadmaps as well as design systems, specializing in minimal compelling products for early-stage ventures, not limited to instituting collaborative design process, lean UX, and strategy. He also leads a design practice, AYYE! Studio, between projects.
Served as the lead designer for media platform and streetwear brand inspired by hip hop record collecting culture.
Led branding, product merchandising, and growth marketing.
Designed and prototyped a subscription platform with Stripe payments stack on Woocomerce.
Designed seasonal streetwear merchandise.
Designed social collateral for growth marketing initiatives.
Developed partnerships and business relationships in all areas including product strategy, bookkeeping, and reporting.
Technologies: Sketch, Adobe CC, Invision, HTML, CSS, Google Analytics, Stripe
Principal UX/UI Product Designer and Prototyper
2017 - PRESENT
Product Design Consultant
Partnered with a team of seven (six engineers and one hybrid lead) where I co-owned the product development/roadmap, designed, and prototyped at low to high fidelity for a web and mobile application that allows engineers to build their own visual search product or feature.
Worked with Venturemark’s engineering team of three to improve existing proof of concept; the easiest way to manage your early-stage investment portfolio.
Filled in gaps within the UX, as well as brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user by way of granular (job) stories. I also managed the process of receiving and testing feedback with internal team for alpha initiatives.
Designed and shipped an all new audio player for iOS and Android.
Designed and shipped Blinkist Minute for iOS and Android.
Co-owned the mobile design system refactoring for iOS and Android.
Technologies: InVision, Sketch, Adobe XD
Principal UX Product Designer and Prototyper
2016 - 2017
Senior Product Design Consultant
Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions, delivery address and providing contextual ratings to food, its delivery, and the quality of the service design.
Contributed to feedback and design process, as well as improving stories and documentation methods for roadmap grooming and planning, not limited to user feedback, iterations, and feature prioritization.
Led the design and product development eﬀorts for the web and mobile application that connects people who love vinyl records.
Performed as lead UX and UI designer, delivered wireframes, user ﬂows, site maps, product specs, social interactions, and newsletters designs. I also assumed the lead product developer role and lead business developer, branding, social media engagement, analytics reporting, recruiting, and led a team of five remote engineers.
Led partnerships and growth initiatives, as well as newsletter and social media marketing.
Built proof of concept of messaging-commerce application for iOS.
Pivoted to record club, Crates is High.
Technologies: Sketch, InVision, Zeplin, CSS, HTML
Prinicipal UX Product Designer
2014 - 2015
Designed and prototyped Unifi Video for iPad, which garnered a 4.5 AppStore rating upon release. Also designed Air CRM Field for iOS and Android.
Designed and prototyped AirCRM for iOS and Android.
Instigated and led UX research and usability testing across the organization.
Got executive buy-in for usability testing, budgeting, and design process integration.
Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Technologies: Sketch, InVision, Principle, Zeplin
Product Designer (Contractor)
2014 - 2014
Designed and prototyped Layer Atlas SDK.
Designed and prototyped Layer Chat for iOS and Android.
Technologies: Sketch, InVision, CSS, Zeplin, HTML
Product Insights Analyst
2012 - 2013
Led interviews, surveys, performed ﬁeld observations, competitive assessments, and opportunity maps to better improve UX prototyping initiatives.
Developed vendor relationships, hardware (iPhone and card reader) and software triage (iOS and iOS app), documentation, product life cycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
Technologies: Google Spreadsheets, Powerpoint, Adobe Photoshop, Google Docs, MS-Word
UX Research (IS&T)
2011 - 2012
Developed internal applications for retail operations and logistics.