Osandi is available for hire
Hire OsandiOsandi Sekoú Robinson
Verified Expert in Design
Designer
Location
Charlotte, NC, United States
Toptal Member Since
March 5, 2019
Osandi spearheads multifaceted roles encompassing product design, research, content, and operations at Poised Design & Ventures. His central focus revolves around nurturing human potential, serving as a cornerstone in the creation of products and organizational cultures that catalyze individuals to achieve their utmost excellence. Complementing this dedication, Osandi channels his fervor into mentorship and guidance for aspiring designers.
Portfolio
Work Experience
Head of Design
2022 - PRESENT
a16z Crypto (Web3)
- Designed and prototyped proof of concept for a native app with core experiences encompassing crypto peer-to-peer payments, NFT gallery, authentication, peer-to-peer invites, Plaid integration for fiat on/offboarding, and two-factor authentication.
- Drafted product design and research job requisitions, hiring process, and pipeline tracking and reporting.
- Championed a design-driven culture, collaborating cross-functionally with product, engineering, and marketing to align design initiatives with business goals.
- Played a pivotal role in shaping the product roadmap, influencing the strategic direction of product development through design insights and crypto-wallet trends.
- Recruited and directed agency partners, spearheaded branding initiatives, and expanded the internal design team to a size of three members while simultaneously enhancing design quality to elevate overall standards.
- Acknowledged by the C-suite and lead investors for transformative design leadership, receiving accolades for instrumental contributions to a16z's portfolio of pre-seed investments.
- Improved the aggregation and capture of the stakeholders' feedback via design reviews, written standups, Loom casts, and roadmap integration with Productboard.
Technologies: Figma, Agile, Planning, Roadmaps, UX Design, UI Design, Prototyping, Design Systems, Mobile UX Design, Mockups, Visual Design, Blockchain, Crypto, Mobile App Design, Usability Testing, Android, User Journeys, User Experience (UX), Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, Mobile Payments, Lean UX, MVP Design, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, Productboard, iOS Design Guidelines, Sprint Planning, Remote User Testing, Online Payments, UX Prototyping, Dashboards, Dashboard Design, Design Leadership, User Flows, User Personas, Cryptocurrency, User Interface (UI), Game Design, Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Web3, Cryptocurrency Wallets, Blockchain as a Service, Non-fungible Tokens (NFT), Leadership, Product Development, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Cryptocurrency Payments, Cryptographic Protocols, Cryptocurrency Exchanges, Cryptocurrency Development, Cryptography, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Mobile UI, B2C, User Validation, Competitive Analysis, Market Research, Competition Research, User Stories, Data Visualization, Web 3.0, UX Assessment, Design Reviews, Remote Work, iOS UX Design, Software as a Service (SaaS), UX Branding, Mobile Game UI, Product Design, iOS, Fintech, System Design, eCommerce Design, Component Libraries, Atomic Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Online Banking, Consumer Products, Investments, Layout, Finance, Gamification, Interactive UI, Mobile, Personas, Social Media Apps, Framer, Animation, ChatGPT, Discovery Workshops
Interim Head of Product and Design
2021 - 2022
Fennel
- Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment applications built in Flutter.
- Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
- Worked with the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
Technologies: Figma, Productboard, Asana, G Suite, Miro, Mobile UX Design, Mockups, Visual Design, Planning, iOS, Usability Testing, Android, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, Branding, Dashboards, Dashboard Design, Blockchain, Design Leadership, User Flows, User Personas, Cryptocurrency, Responsive Web Design (RWD), Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Social Networks, Cross-platform, Cryptocurrency Wallets, Blockchain as a Service, Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, eCommerce, B2C, User Validation, Competitive Analysis, Market Research, Competition Research, User Stories, Data Visualization, Web 3.0, Web UX, Design Reviews, Remote Work, Mobile UX, iOS UX Design, Software as a Service (SaaS), UX Branding, Mobile Game UI, AI Design, Interface Design, Google Material Design, Fintech, System Design, Component Libraries, Atomic Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Online Banking, Consumer Products, Investments, Layout, Finance, Gamification, Interactive UI, Mobile, Personas, Social Media Apps, Framer, Animation, Discovery Workshops
Senior Director of UX and Product Design
2020 - 2022
BlockFi
- Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
- Shipped updates to mobile and web trade experience, peaking above 200% trades within the 1st three months of adoption.
- Maintained and updated design system components and documentation, keeping it accurate, organized, and easily accessible for stakeholders.
- Pioneered the establishment of a design operations framework, optimizing workflows and resource allocation to enhance design efficiency by 35%.
- Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
- Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
- Designed the hiring process, grew the headcount across design operations and product design from one to five, and led multiple design projects.
Technologies: Sketch, Figma, Mobile UX Design, Mockups, Visual Design, Crypto, Blockchain, Planning, Roadmaps, Mobile App Design, iOS, Usability Testing, Android, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, Productboard, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, Web App UX, Dashboards, Dashboard Design, Design Leadership, User Flows, User Personas, Cryptocurrency, Responsive Web Design (RWD), Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, User Research, Cross-platform, Web3, Cryptocurrency Wallets, Blockchain as a Service, Non-fungible Tokens (NFT), Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Logo Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, B2B, UX Design, B2C, Website Audits, Audits, User Validation, Competitive Analysis, Market Research, Competition Research, Website Setup, User Stories, Data Visualization, Web 3.0, UX Assessment, Web UX, Design Reviews, Remote Work, Mobile UX, Web UI Design, iOS UX Design, Software as a Service (SaaS), UX Branding, Interface Design, Fintech, System Design, Component Libraries, Atomic Design, UX Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Typeform.io, Online Banking, Consumer Products, Investments, Layout, User Testing, Design Systems, Finance, Interactive UI, Mobile, Personas, Heuristic Analysis, Web, Framer, Animation, Discovery Workshops
Lead Product Designer, Design Director, Product Developer
2020 - 2020
ScopeAround
- Collaborated with hardware technical lead to scope features, articulated the product vision, and executed at various levels of fidelity in an iterative, validation-informed cadence.
- Performed UX audit, identifying usability issues that inhibit control, clarity, and ability to perform fundamental tasks.
- Designed wireframes and high-fidelity interfaces, prototyped the end-to-end experience and performed usability tests in a lean UX cadence.
Technologies: Technology, Internet of Things (IoT), Asana, Sketch, InVision, Figma, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, iOS, Usability Testing, Mobile UI, Product Design, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, User Flows, User Personas, Mobile App UI, Mobile Apps, Social Networks, User Research, Journey Mapping, Product Development, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis, User Stories, UX Assessment, Design Reviews, Remote Work, Mobile UX, iOS UX Design, Software as a Service (SaaS), Interface Design, Google Material Design, Component Libraries, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, Interactive UI, Mobile, Heuristic Analysis, Framer, Discovery Workshops
Lead Product Designer/Product Developer
2019 - 2019
Benji
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling messages for later delivery or receipt and other UI-states.
- Led market research and benchmark analysis, namely SWOT and UX analysis.
Technologies: InVision, Sketch, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, Mobile UI, Product Design, User Interface (UI), Mobile Game UI, User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Lean UX, MVP Design, Adobe Suite, Figma, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Online Payments, MUI (Material UI), UX Prototyping, User Flows, User Personas, Mobile App UI, Mobile Apps, Social Networks, User Research, Product Development, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, User Validation, Competitive Analysis, Competition Research, User Stories, Design Reviews, Remote Work, Mobile UX, iOS UX Design, Software as a Service (SaaS), iOS, AI Design, Interface Design, Conversational UX, Messaging, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, Interactive UI, Social Media Apps, Framer, Animation, Discovery Workshops, Entertainment & Leisure
Elite Designer, Prototyper, and Product Developer
2019 - 2019
VOIQ
- Redesigned a SaaS voice AI bot application built with React.
- Shaped the product scope using jobs to be done and prioritized features using a custom impact over the effort rating scale.
- Prototyped tasks flow around creating automated voice bot campaigns, product demos, and 3rd-party integration experiences.
Technologies: React, Asana, Abstracts, InVision, Sketch, Web Design, A/B Testing, Mockups, Visual Design, Planning, Mobile App Design, Product Design, User Interface (UI), User Experience (UX), Prototyping, Web App Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, Adobe Suite, Figma, UI Branding, Scrum, Sprint Planning, Web App UX, Dashboards, Dashboard Design, User Flows, User Personas, AI Design, Artificial Intelligence (AI), User Interviews, Responsive Web Design (RWD), Mobile Apps, Web App UI, User Research, Cross-platform, Journey Mapping, User Journey Maps, App Design, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Mobile UI, B2B, UX Design, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis, User Stories, Data Visualization, Web UX, Design Reviews, Remote Work, Web UI Design, Software as a Service (SaaS), UX Branding, Interface Design, Web Applications, Conversational UX, Messaging, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Layout, User Testing, Personas, Heuristic Analysis, Web, Framer, Discovery Workshops
Product Designer and Product Developer
2019 - 2019
Easi Food Delivery
- Re-envisioned an iOS application for Easi, the "Uber Eats" of authentic Asian cuisine.
- Contributed to market analysis, UX assessment (e.g., audit), co-ownership of the product roadmap, UI/UX design, prototype creation, and testing for the food delivery app.
- Created a component library utilizing Sketch and Abstract version control.
- Led strategic design initiatives that instigated a 4.6 App Store rating (24th in all food apps), up from 2.5 the previous year.
Technologies: Abstracts, InVision, Sketch, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, Usability Testing, Mobile UI, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, Figma, UI Branding, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Audio Streaming, Remote User Testing, Online Payments, MUI (Material UI), UX Prototyping, User Personas, Logo Design, Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, User Research, Journey Mapping, User Journey Maps, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Brand Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Audits, User Validation, Competitive Analysis, Market Research, Competition Research, User Stories, UX Assessment, Design Reviews, Remote Work, Mobile UX, iOS UX Design, Software as a Service (SaaS), UX Branding, Product Design, iOS, Interface Design, Web Applications, System Design, eCommerce Design, Atomic Design, UX Writing, Content Writing, Writing & Editing, Maps, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, User Testing, Design Systems, Gamification, Interactive UI, Mobile, Personas, Heuristic Analysis, Framer, Animation, Discovery Workshops
Lead Product Designer
2018 - 2019
Blinkist
- Led the re-architecture of Blinkist native applications, increasing engagement by 25%, namely the discoverability of collections and the adoption of Blinkist Shortcasts.
- Designed and prototyped Blinkist Shortcasts, resulting in a 50% higher user engagement rate than projected.
- Re-designed Blinkist audio player, improving usability, yielding a 25% boost in user engagement and improving task success by 30%.
- Shaped design processes for a team of five, namely human-centered discovery cognizant of customer feedback, data, and UX research .
Technologies: Adobe Experience Design (XD), Sketch, InVision, Web Design, Mobile UX Design, Mockups, Visual Design, Mobile App Design, iOS, Usability Testing, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, Adobe Suite, Figma, UI Branding, Mobile Design, Planning, A/B Testing, UX Review, iOS Design Guidelines, Sprint Planning, Audio Streaming, Remote User Testing, Online Payments, MUI (Material UI), UX Prototyping, User Personas, Mobile App UI, Mobile Apps, Social Networks, Journey Mapping, User Journey Maps, App Design, UX Audits, UX Wireframes, Layout Design, Interaction Design (IxD), iOS App Design, Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Heuristics, User Validation, Competitive Analysis, Market Research, Competition Research, User Stories, UX Assessment, Design Reviews, Remote Work, Mobile UX, Web UI Design, iOS UX Design, Software as a Service (SaaS), UX Branding, Mobile Game UI, Interface Design, Google Material Design, Messaging, System Design, Component Libraries, Atomic Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Typeform.io, Consumer Products, Layout, User Testing, Design Systems, Gamification, Interactive UI, Mobile, Personas, Social Media Apps, Web, Discovery Workshops
Principal UX/UI Product Designer and Prototyper
2017 - 2018
Various
- Partnered with a team of seven (six engineers and one hybrid lead). Co-owned product development and the roadmap, designed and prototyped at low to high fidelity for a web-and-mobile application.
- Worked with Venturemark's engineering team of three to improve existing proof of concept, the easiest way to manage your early-stage investment portfolio.
- Filled in gaps within the UX and brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
- Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user through granular (job) stories.
- Managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Technologies: Adobe Creative Suite, Principal, InVision, Sketch, Web Design, A/B Testing, Mockups, WordPress, eCommerce, Visual Design, Planning, Roadmaps, iOS, Usability Testing, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, iPad, iOS Design Guidelines, Sprint Planning, MUI (Material UI), UX Prototyping, Branding, Dashboards, Dashboard Design, User Personas, AI Design, Logo Design, Mobile App UI, Mobile App Design, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Cross-platform, Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Webflow, Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Android UI Design, Mobile UI, B2B, UX Design, B2C, Website Audits, Heuristics, Retail, Audits, User Validation, Competitive Analysis, Market Research, Competition Research, Website Setup, User Stories, Data Visualization, UX Assessment, Web UX, Design Reviews, Remote Work, Mobile UX, Web UI Design, iOS UX Design, Software as a Service (SaaS), Mobile Game UI, Interface Design, Google Material Design, Web Applications, Messaging, Fintech, Squarespace, Atomic Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, User Testing, Design Systems, Finance, Personas, Social Media Apps, Website CMS, Heuristic Analysis, Web, Salesforce, Discovery Workshops, Entertainment & Leisure
Founder, Designer, Growth Head
2016 - 2018
Crates is High
- Embarked on a transformative gap year journey to broaden horizons and immerse in diverse cultures while exploring the creation of a personal project, Crates is High Record Club.
- Served as the lead designer for a media platform and streetwear brand inspired by hip-hop record-collecting culture. The software stack included Chargebee integrated with Shopify.
- Developed partnerships and business relationships in all areas, including product strategy, bookkeeping, and reporting.
Technologies: Stripe, Google Analytics, CSS, HTML, InVision, Adobe CC, Sketch, Mockups, eCommerce, Shopify, Planning, Product Design, User Interface (UI), User Experience (UX), Prototyping, Web App Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile UX Design, Lean UX, MVP Design, Adobe Suite, A/B Testing, Sprint Planning, Audio Streaming, UX Prototyping, Branding, Web App UX, User Personas, Landing Page Design, Responsive Web Design (RWD), Logo Design, Marketplaces, Cross-platform, Product Development, UX Wireframes, Layout Design, Brand Design, Project Management, Software, Visual Design, Agile Product Management, Agile UX, Android UI Design, Mobile UI, UX Design, B2C, Retail, User Validation, Competitive Analysis, Market Research, Website Setup, Design Reviews, Remote Work, Web UI Design, Software as a Service (SaaS), Adobe Creative Suite, UX Branding, iOS, Interface Design, Web Applications, Squarespace, eCommerce Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Typeform.io, Layout, Personas, Website CMS, Web, Discovery Workshops
Principal Designer, Individual Contributor
2016 - 2017
Territory Foods
- Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions and delivery addresses, and providing contextual ratings to food, its delivery, and the quality of the service design.
- Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, including user feedback, iterations, and feature prioritization.
- Managed a design system: component assets symbols (i.e., Sketch) and Figma tokens for mobile and web devices.
Technologies: GitHub, InVision, Sketch, Web Design, UX Review, Mockups, Minimalism, WordPress, Roadmaps, Usability Testing, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile UX Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, Figma, Chatbot Conversation Design, Planning, A/B Testing, Sprint Planning, MUI (Material UI), UX Prototyping, Dashboard Design, User Personas, Game Design, Artificial Intelligence (AI), Landing Page Design, Responsive Web Design (RWD), Mobile App UI, Mobile App Design, Marketplace Design, Mobile Apps, Social Networks, User Journey Maps, App Design, UX Wireframes, Layout Design, Project Management, Internet of Things (IoT), Software, UI Animation, Visual Design, Agile Product Management, Adobe, Adobe CC, Agile UX, Android UI Design, Mobile UI, B2B, UX Design, eCommerce, B2C, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis, Market Research, Competition Research, User Stories, Data Visualization, Design Reviews, Remote Work, Mobile UX, Web UI Design, Software as a Service (SaaS), Adobe Creative Suite, UX Branding, Product Design, iOS, Interface Design, Web Applications, Conversational UX, Messaging, System Design, eCommerce Design, UX Writing, Content Writing, Writing & Editing, Maps, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, User Testing, Interactive UI, Personas, Web, Salesforce, Discovery Workshops
Founder, Head of Design and Growth
2013 - 2016
VNYLST
- Crafted and executed the design vision, brand identity, and product development for the VNYLST web commerce store alongside a geo-proximity native peer-to-peer eCommerce app.
- Designed and built a global brand with highly sought-after products, namely bespoke turntables, apparel, and merchandise, and sponsored events centered on the Greater Los Angeles and New York record collector communities.
- Built a team of successful advisors and orchestrated corporate formation and legal affairs, business development-led recruitment. Managed a globally distributed team of five engineers, creatives, and vendors across multiple time zones.
- Nurtured a thriving network of music industry luminaries, influencers, and strategic partners, significantly amplifying brand visibility and establishing heightened credibility.
Technologies: HTML, CSS, Zeplin, InVision, Sketch, Web Design, UX Review, Mockups, Minimalism, WordPress, eCommerce, Shopify, Roadmaps, Mobile App Design, Usability Testing, Android, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Figma, UI Branding, Mobile Design, Planning, Audio Streaming, Branding, Web App UX, User Personas, Landing Page Design, Responsive Web Design (RWD), Logo Design, Marketplaces, Marketplace Design, Mobile Apps, Cross-platform, Product Development, Layout Design, iOS App Design, Brand Design, Project Management, Software, Visual Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Retail, User Validation, Competitive Analysis, Market Research, Design Reviews, Remote Work, Mobile UX, Web UI Design, iOS UX Design, Software as a Service (SaaS), Interface Design, Squarespace, eCommerce Design, UX Writing, Content Writing, Writing & Editing, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, User Testing, Mobile, Personas, Responsive UI, Website CMS, Web, Salesforce
Prinicipal UX Product Designer
2014 - 2015
Ubiquiti Networks
- Designed and prototyped Unifi Video for iPad, driving a 25% increase in adoption and securing a 4.5 App Store rating at launch.
- Introduced standardized documentation practices, native guideline adherence, and operational cadences like Agile design; elevated design quality and visibility to the C-suite while cutting turnaround times.
- Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Technologies: Customer Relationship Management (CRM), Zeplin, InVision, Sketch, UX Review, WordPress, Mobile App Design, iOS, Usability Testing, Android, Mobile UI, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, Planning, A/B Testing, Sprint Planning, Audio Streaming, Remote User Testing, MUI (Material UI), UX Prototyping, User Personas, Mobile App UI, App Design, UX Audits, Layout Design, iOS App Design, Project Management, Internet of Things (IoT), Software, Visual Design, Adobe, Adobe CC, Agile UX, Android UI Design, B2B, UX Design, Heuristics, Audits, User Validation, Market Research, User Stories, Data Visualization, Remote Work, Mobile UX, iOS UX Design, Software as a Service (SaaS), Interface Design, UX Writing, Content Writing, Writing & Editing, Maps, Design Documentation, User-centered Design (UCD), Navigation Design, Consumer Products, Layout, User Testing, Interactive UI, Personas, Responsive UI, Website CMS, Discovery Workshops
Product Insights Analyst
2012 - 2013
Square
- Led interviews and surveys and performed field observations, competitive assessments, and opportunity maps to improve UX prototyping initiatives.
- Developed vendor relationships, hardware (iPhone and card reader), software triage (iOS and iOS app), documentation, product lifecycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
- Undertook exploratory data analysis by understanding what data exists, importing it, cleaning it, and asking many questions.
- Drove consumer intelligence by developing external and internal data sources that improved the business's understanding of the product's market, competitor, and consumer activities.
- Ensured compliance with relevant legislation, regulations, and ethics, namely FINRA.
- Supported product teams in their product decisions using quantitative data to inform the feature sets.
- Analyzed market data and marketing strategies to enhance the reception of products in the market.
Technologies: Microsoft Word, Google Docs, Adobe Photoshop, Microsoft PowerPoint, Google Sheets, A/B Testing, User Experience (UX), Mobile UI Design, iOS UI Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile Payments, Lean UX, Adobe Suite, Planning, Sprint Planning, User Personas, Product Development, App Design, UX Audits, Layout Design, Project Management, Software, Visual Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Audits, User Validation, Competitive Analysis, Market Research, User Stories, Mobile UX, Software as a Service (SaaS), Fintech, UX Writing, Content Writing, Design Documentation, User-centered Design (UCD), Navigation Design, Online Banking, Consumer Products, User Testing, Finance, Personas, Responsive UI, Discovery Workshops
UX Research
2011 - 2012
Apple
- Conducted user research at Apple's IS&T division, delivering crucial insights that shaped user-centric product enhancements.
- Translated user feedback into actionable recommendations, driving iterative improvements and boosting Apple Retail mobile and web application usability.
- Managed end-to-end field study projects, coordinating participant recruitment, data collection, and analysis for various user research initiatives.
- Utilized mixed-method approaches, including usability testing, contextual inquiries, and surveys, to uncover user preferences and inform product development strategies.
Technologies: Software, Spreadsheets, A/B Testing, User Experience (UX), Mobile UI Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, Mobile Design, UX Prototyping, User Personas, Layout Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Website Audits, Retail, Audits, User Validation, User Stories, Web UI Design, User Testing, Personas, Responsive UI, Website CMS, Heuristic Analysis, Web
Education
2000 - 2004
Bachelor of Science Degree in International Business
University of North Carolina - North Carolina, USA
Certifications
APRIL 2016 - PRESENT
General Assembly UX Intensive
General Assembly