- Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
- Planned and executed operations touchpoints, improving systems, processes, and communication methods in an Agile, async context with cross-functional stakeholders up to the C-suite.
- Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
- Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
- Designed the hiring process, grew the headcount across design operations and product design from one to five and led multiple design projects.
- Shipped an update to trade experience across web and native platforms, peaking at 2,550% in transactions after eight weeks in production.
- Garnered 55,000 signups in the closed credit cards waitlist promotion app.
- Designed BlockFi credit card rewards for responsive web and native platforms.
Technologies: Sketch, Figma, Mobile UX Design, Mockups, Visual Design, Crypto, Blockchain, Planning, Roadmaps, Mobile App Design, iOS, Usability Testing, Android, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, Productboard, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, Web App UX, Dashboards, Dashboard Design, Design Leadership, User Flows, User Personas, Cryptocurrency, UI, Responsive Web Design (RWD), Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, User Research, Cross-platform, Web3, Cryptocurrency Wallets, Blockchain as a Service, Non-fungible Tokens (NFT), Journey Mapping, User Journey Maps, Leadership, Product Development