Osandi Sekoú Robinson, Designer in Charlotte, NC, United States
Osandi Sekoú Robinson

Designer in Charlotte, NC, United States

Member since March 3, 2017
Mentored at Apple, Osandi has spent over ten years helping teams create human-centered products that delight customers. After a product role at Square, he led and directed a remote team of five engineers, built and grew a lifestyle brand, and cut his teeth as a designer in a founder role. As one of Toptal's elites, he's changed the way organizations solve problems for their users, as well as produced world-class interfaces across B2B/B2C markets. Osandi is currently innovating crypto fintech.
Osandi is now available for hire

Portfolio

Digital Design

Employment

  • Head of Product and Design (Interim)

    2021 - PRESENT
    Fennel Markets (via Toptal)
    • Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment application built in Flutter.
    • Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
    • Worked alongside the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, and problem statements, as well as general formatting.
    • Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
    Technologies: Figma, Productboard, Asana, G Suite, Miro
  • Senior Director of UX and Product Design

    2020 - 2021
    BlockFi
    • Led product design efforts across web and mobile applications (iOS and Android), including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
    • Planned and executed operations touchpoints, improving systems, processes, and communication methods in an Agile, async context with cross-functional stakeholders up to the C-suite.
    • Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
    • Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
    • Designed the hiring process, grew the headcount across design operations and product design from one to five, and led multiple design projects.
    • Shipped an update to trade experience across web and native platforms, peaking at 2,550% in transactions after eight weeks in production.
    • Garnered 55,000 signups in the closed credit cards waitlist promotion app.
    • Designed BlockFi credit card rewards for responsive web and native platforms.
    Technologies: Sketch, Figma

Education

  • Bachelor of Science Degree in International Business
    2000 - 2004
    University of North Carolina - North Carolina, USA

Certifications

  • General Assembly UX Intensive
    APRIL 2016 - PRESENT
    General Assembly

Experience

Location

Charlotte, NC, United States

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