Mentored at Apple, Osandi's spent over eight years helping teams create human-centered products that delight customers. After a product role at Square, he led and directed a remote team of five engineers, built and grew a lifestyle brand, and cut his teeth as a designer in a founder role. As one of Toptal's elites, he's changed the way organizations solve problems for their users, as well as produced world-class interfaces across B2B/B2C markets.
Co-developed the feature scope to shape the minimal viable product, as well as led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
Designed and prototyped conversational task flows at the appropriate fidelity such as one-to-one chat instances of sending a text, image, as well as scheduling messages for later delivery or receipt, as well as failure delivery, messages that had be sent by not read, as well as in-progress states such as typing (indicator) and in-the-process of being sent (e.g. poor connectivity or connecting to network).
Designed and prototyped gamified Tinder meets Line coins incentives mobile dating application for Android.
Contributed to user experience and user interface design, prototyping, icon and interaction design, as well as usability testing.
Technologies: Sketch, InVision, Abstract
Elite Designer and Product Developer
2019 - 2019
Easi Asian Food Delivery (via Toptal)
Re-envisioned iOS application for Easi, the "Uber Eats" of authentic Asian cuisine.
Contributed to market analysis, UX assessment (e.g. audit), co-ownership of the product road-map, as well as UX/UI design, prototyping, and testing for the food delivery app.
Created component library utilizing Sketch and Abstract version control.
Led strategic design initiatives that instigated a 4.6 App Store rating (24th in all food apps) up from 2.5 the previous year.
Technologies: Sketch, InVision, Abstract
Lead Product Designer
2018 - 2019
Designed and shipped new formats (e.g. Two Minutes with Seth Godin) on iOS and Android.
Designed and shipped audio player improvements for iOS and Android.
Designed and shipped Blinkist Minute for iOS and Android.
Co-owned the mobile design system refactoring.
Technologies: InVision, Sketch, Adobe XD
Principal UX/UI Product Designer and Prototyper
2017 - 2018
At Miro, I partnered with a team of seven (six engineers and one hybrid lead) where I co-owned the product development/roadmap, designed, and prototyped at low to high fidelity for a web-and-mobile application that allows engineers to build their own visual search product or feature.
Worked with Venturemark’s engineering team of three to improve existing proof of concept; the easiest way to manage your early-stage investment portfolio.
Filled in gaps within the UX, as well as brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user by way of granular (job) stories. I also managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Served as the lead designer for media platform and streetwear brand inspired by hip hop record collecting culture.
Led branding, product merchandising, and growth marketing.
Designed and prototyped a subscription platform with Stripe payments stack on Woocomerce.
Designed seasonal streetwear merchandise.
Designed social collateral for growth marketing initiatives.
Developed partnerships and business relationships in all areas including product strategy, bookkeeping, and reporting.
Technologies: Sketch, Adobe CC, InVision, HTML, CSS, Google Analytics, Stripe
Principal UX Product Designer and Prototyper
2016 - 2017
Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions, delivery address and providing contextual ratings to food, its delivery, and the quality of the service design.
Contributed to the feedback and design process, as well as improving stories and documentation methods for roadmap grooming and planning, not limited to user feedback, iterations, and feature prioritization.
Led the design and product development eﬀorts for the web and mobile application that connects people who love vinyl records.
Performed as lead UX and UI designer, delivered wireframes, user ﬂows, site maps, product specs, social interactions, and newsletters designs. I also assumed the lead product developer role and led business developer, branding, social media engagement, analytics reporting, recruiting, and led a team of five remote engineers.
Led partnerships and growth initiatives, as well as a newsletter and social media marketing.
Built a proof-of-concept (PoC) of messaging-commerce application for iOS.
Pivoted to record club, Crates is High.
Technologies: Sketch, InVision, Zeplin, CSS, HTML
Prinicipal UX Product Designer
2014 - 2015
Designed and prototyped Unifi-Video for iPad, which garnered a 4.5 AppStore rating upon release.
Designed and prototyped AirCRM for iOS and Android.
Instigated and led UX research and usability testing across the organization.
Got executive buy-in for usability testing, budgeting, and design process integration.
Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Designed and prototyped Layer Chat for iOS and Android.
Technologies: Sketch, InVision, CSS, Zeplin, HTML
Product Insights Analyst
2012 - 2013
Led interviews, surveys, performed ﬁeld observations, competitive assessments, and opportunity maps to better improve UX prototyping initiatives.
Developed vendor relationships, hardware (iPhone and card reader) and software triage (iOS and iOS app), documentation, product life cycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
Technologies: Google Spreadsheets, PowerPoint, Adobe Photoshop, Google Docs, Microsoft Word
UX Research (IS&T)
2011 - 2012
Developed internal applications for retail operations and logistics.