Mentored at Apple, Osandi has spent over ten years helping teams create human-centered products that delight customers. After a product role at Square, he led and directed a remote team of five engineers, built and grew a lifestyle brand, and cut his teeth as a designer in a founder role. As one of Toptal's elites, he's changed the way organizations solve problems for their users, as well as produced world-class interfaces across B2B/B2C markets. Osandi is currently innovating crypto fintech.
Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment application built in Flutter.
Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
Worked alongside the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, and problem statements, as well as general formatting.
Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
Technologies: Figma, Productboard, Asana, G Suite, Miro
Senior Director of UX Product Design
2020 - 2021
Led product design efforts across web and mobile applications (iOS and Android), not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
Planned and executed across operations touchpoints, improving systems, processes, and communication methods in an agile, async context with cross-functional stakeholders up to the C-suite.
Advocated for and evangelized inclusion of client feedback, impacted definition and execution of data-informed design, and improved retention for product enhancements and adoption of new products and features.
Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
Designed the hiring process, grew headcount across design operations and product design from one to five and led multiple design projects.
Shipped an update to trade experience across web and native platforms, peaking at 2,550% in transactions after eight weeks in production.
Garnered 55,000 signups in the closed credit cards waitlist promotion app.
Designed BlockFi credit card rewards for responsive web and native platforms.
Technologies: Sketch, Figma
Lead Product Designer, Design Director, Product Developer
2020 - 2020
ScopeAround (via Toptal)
Collaborated with hardware technical lead to scope features, articulate the product vision, and execute at various levels of fidelity in an iterative, validation-informed cadence.
Performed UX audit, identifying usability issues that inhibit control, clarity, and ability to perform fundamental tasks.
Designed wireframes and high-fidelity interfaces, prototyped the end-to-end experience, and performed usability tests in a lean UX cadence.
Technologies: Technology, Internet of Things (IoT), Asana, Abstracts, Sketch, InVision
Lead Product Designer/Product Developer
2019 - 2019
Benji via Toptal
Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
Designed and prototyped conversational task flows at the appropriate fidelity such as one-to-one chat instances of sending a text, image, as well as scheduling messages for later delivery or receipt, failure delivery, messages that had been sent but not read, in-progress states such as typing (indicator) and being sent (e.g., poor connectivity or connecting to the network).
Partnered, at Miro, with a team of seven (six engineers and one hybrid lead). I co-owned the product development and roadmap, designed, and prototyped at low to high fidelity for a web-and-mobile application that allows engineers to build their own visual search product or feature.
Worked with Venturemark’s engineering team of three to improve existing proof of concept, the easiest way to manage your early-stage investment portfolio.
Filled in gaps within the UX and brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user through granular (job) stories. I also managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Served as the lead designer for media platform and streetwear brand inspired by hip hop record collecting culture.
Led branding, product merchandising, and growth marketing.
Designed and prototyped a subscription platform with Stripe payments stack on WooComerce.
Created seasonal streetwear merchandise.
Ideated social collateral for growth marketing initiatives.
Developed partnerships and business relationships in all areas, including product strategy, bookkeeping, and reporting.
Technologies: Stripe, Google Analytics, CSS, HTML, InVision, Adobe CC, Sketch
Principal UX Product Designer and Prototyper
2016 - 2017
Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions and delivery addresses, and providing contextual ratings to food, its delivery, and the quality of the service design.
Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, not limited to user feedback, iterations, and feature prioritization.
Technologies: GitHub, InVision, Sketch
Founder, Head of Design and Growth
2013 - 2016
Led the design and product development eﬀorts for the web and mobile application that connects people who love vinyl records.
Performed as lead UX and UI designer, delivered wireframes, user ﬂows, site maps, product specs, social interactions, and newsletters designs. I also assumed the lead product developer role and led business development, branding, social media engagement, analytics reporting, recruiting, and a team of five remote engineers.
Led partnerships and growth initiatives, as well as a newsletter and social media marketing.
Built a proof-of-concept (POC) of messaging-commerce application for iOS.
Pivoted to record club, Crates is High.
Technologies: HTML, CSS, Zeplin, InVision, Sketch
Prinicipal UX Product Designer
2014 - 2015
Designed and prototyped Unifi-Video for iPad, which garnered a 4.5 AppStore rating upon release.
Created and prototyped AirCRM for iOS and Android.
Instigated and led UX research and usability testing across the organization.
Got executive buy-in for usability testing, budgeting, and design process integration.
Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Created and prototyped Layer Chat for iOS and Android.
Technologies: HTML, Zeplin, CSS, InVision, Sketch
Product Insights Analyst
2012 - 2013
Led interviews, surveys, performed ﬁeld observations, competitive assessments, and opportunity maps to improve UX prototyping initiatives.
Developed vendor relationships, hardware (iPhone and card reader) and software triage (iOS and iOS app), documentation, product lifecycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
Technologies: Microsoft Word, Google Docs, Adobe Photoshop, Microsoft PowerPoint, Google Sheets
UX Research (IS&T)
2011 - 2012
Developed internal applications for retail operations and logistics.