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FinanceIcon ChevronRevenue & Growth

The Importance of Customer Retention — An Empirical Study

by Josh Chapman

Startups nowadays are hyper focused on growth at all costs, a practice which often undermines the fundamental health of the business. This article takes an in-depth look at the importance of focusing on customer retention from day one and the practical benefits it can provide in the medium to long term.

14 minute readContinue Reading

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