#Startups Posts

The Toptal Finance Blog is a hub for in-depth studies and analysis on all facets of finance, ranging from innovative strategies on raising capital to detailed coverage of new finance trends and technologies.
Ryan Downie
LTV and CAC: What Are They and Why Do They Matter?

LTV:CAC analysis is one of the most important exercises startup founders must go through to evaluate their business’ prospects and raise external funding. It is, however, frequently misunderstood and misinterpreted.

In this article, Toptal Finance Expert Ryan Downie runs through a practical tutorial of how to perform LTV:CAC analysis correctly, and how it should be adapted and interpreted depending on the business model or sector in question.

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Orinola Gbadebo-Smith
Why More Entrepreneurs are Choosing To Build Search Funds over Startups

Search funds, though once an esoteric asset class and model for entrepreneurship, have seen a substantial rise in popularity in recent years. They can often represent a superior alternative to the venture-backed startup route especially for a select cohort of formally trained entrepreneurs, most of all those who deeply understand their motives, risk appetites, and contextual/financial encumbrances.

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