Pricing Analyst Job Description Template

Pricing analysts inform their businesses with analytics around the profitability of their products and services, in addition to building strategies on how to correctly price them.

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Ever wondered why:

  1. Products are priced with a 0.99 denomination instead of rounded up?
  2. Supermarkets stock their own-brand goods on the bottom shelf?
  3. An incredibly expensive item will be shown at the top of a menu, followed by more “reasonably” priced ones?

That will have been a decision made by a pricing analyst, a role in a company that manages the delicate art of balancing economics and psychology. They will have a complete understanding of all the inputs needed to cost and mark up a product and how to marry them with the company’s desired margins and consumers’ willingness to pay. Within B2B and/or service-selling positions, the pricing analyst may also be deployed dynamically within the negotiation of contracts. As such, they can often be a direct member of the sales team.

In competitive and segmented markets, there are many demographics and psychographics of customers that exist. As a result, uniform and static pricing can be both uncompetitive and unprofitable. There will exist opportunities for price discrimination and seasonal flux to boost margins. The pricing analyst must monitor all facets of this market and understand the implication of pricing on both the customers and competition.

Pricing Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

The pricing analyst is a key resource to provide pricing solutions to {{company name’s}} customers through the sales and account management channels. The pricing analyst uses information resources regarding customer needs, historical data, market conditions, and internal margin/revenue targets to {{prepare pricing quotes and/or internal proposals regarding pricing strategies for future campaigns/seasons/segments}}.

Responsibilities

  • Develop and maintain pricing tools {{for example: elasticity of demand calculators}} and profitability models

  • Grow total gross margin dollars by identifying pricing actions that encourage higher sale values, conversion rates, inelasticity, margin rates, and customer satisfaction

  • Forecast margins to help the business understand the impact of promotional and seasonal pricing

  • Monitor input costing changes and develop sensitivity analysis thresholds to provide reporting on potential changes to finished {{product/service}} prices

  • Present pricing analysis at a monthly strategy meeting, with insights, trends, and suggestions

  • Communicate and help implement pricing changes bi-directionally through the command chain

  • Lead pricing-related projects including establishing timelines, defining deliverables, and drafting communications or presentations

  • Maintain knowledge and stay abreast of developments in the industry via information obtained from financial publications and services, government agencies, company sources, and personal interviews

  • Assist R&D efforts with market views and feedback

  • {{Add other relevant responsibilities here}}

Skills and Requirements

  • Bachelor’s degree in finance, operations, research, statistics, math, economics, or related analytical discipline preferred

  • Financial management experience with planning, forecasting, and business analysis

  • Experience within {{preferred industry}}

  • Work cross-functionally throughout the organization to drive analysis-driven change

  • Demonstrates complex problem resolution proficiency and the ability to identify/implement process and system enhancements

  • Proficiency with analytical and presentation tools {{(Excel pivot tables, SQL queries, graphing, PowerPoint)}}

  • In-depth knowledge of BI tools {{(Tableau, Cognos, Business Objects or SPSS)}} and practical experience analyzing data, program metrics, and performance

Recent Pricing Consultants Articles by Toptal Finance Experts

How to Hire a Great Pricing Consultant

Pricing is the subtlest of financial decisions. In a world where online options have empowered customers more than ever, companies wrestle with how a slight rise or drop could translate into real growth or devastating losses. Hiring pricing consultants with the right understanding of your company, your product, and your customers can make all the difference. Here's how to find them.

Read Hiring Guide

Hire a Top Pricing Consultant Now

Toptal is a marketplace for top pricing consultants, experts, and specialists. Top companies and start-ups hire pricing analysis freelancers from Toptal for their mission critical projects.

See Their Profiles

Richard Conner

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since March 20, 2017

Richard has led pricing initiatives that have resulted in over $30 million in EBITDA uplift. He has worked for companies such as GE Healthcare and Philips Healthcare in various cross-functional leadership roles including budgeting, forecasting, discounted cash flow analysis, and new product introductions. As a freelancer, he enjoys projects in pricing, reporting, and FP&A with a wide range of clients and industries.

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William H. White

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since February 15, 2020

Will is an executive consultant with a wealth of experience supporting startups and mid-sized business growth. He has successfully led M&A transactions for $350 million, developed pricing and GTM strategies for emerging-technology startups, and supported clients through VC pitches. Will has a genuine passion for helping businesses navigate volatility, uncertainty, complexity, and ambiguity (VUCA) to fundraise, refine their strategy, and ultimately accelerate growth.

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Marvin Eng

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since May 6, 2019

Marvin is an accomplished life science, finance, and consulting executive with 20+ years of experience who has successfully participated in transactions totaling $15+ billion. He has extensive strategy consulting and program management experience in helping companies execute against key initiatives. Marvin enjoys advising clients from startup through Fortune 500 and helping them to achieve superior results and sustainable value creation.

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Dalibor Pajic

Freelance Pricing Consultant

SerbiaFreelance Pricing Consultants Consultant Since March 25, 2018

Dalibor is a CFO who has led management teams at companies with annual sales ranging from $25-$80 million, including Lafarge. He has spent 16 years in corporate finance, investment management, pricing management, and business development with specific expertise in construction materials, agriculture, and food industries. Dalibor sees freelancing as an opportunity to apply and leverage his experience to a range of business fields.

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Anuar Heberlein

Freelance Pricing Consultant

CanadaFreelance Pricing Consultants Consultant Since December 20, 2016

Anuar has 15 years of expertise in go-to-market engagements conducting over 100 projects for Fortune 500 companies and championing startups. He founded STRATYGIKA, an international strategy consulting boutique specialized in go-to-market offerings led by former Bain & McKinsey consultants. Prior to that, Anuar worked with Second City Capital, a private equity company. He was also a strategy consultant for Bain & Company. Anuar holds an MBA from INSEAD and a B.Sc. in Economics from ITAM.

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Noman Tahir

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since September 7, 2016

Noman is an MBA and CPA qualified professional with over 15 years of experience. He's a dependable and focused professional with strong interpersonal, communication, problem-solving, and leadership skills. Noman specializes in forecasting, annual operating plans, sales planning, financial analysis to support strategic goals, close periods, internal controls, and internal audits.

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Pala Kuppusamy

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since March 20, 2018

Pala is an award-winning entrepreneur who has founded three tech companies, growing one to 250+ people and leading another to an exit that generated a 16x return. He serves on three boards for startup and growth-stage eCommerce, market research, and analytics companies. Pala has expertise in business strategy, financial models, marketing and customer analytics, pitch decks, and product and pricing strategies.

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Alexandros Siormpas

Freelance Pricing Consultant

NetherlandsFreelance Pricing Consultants Consultant Since December 12, 2016

Alexandros is a highly motivated and committed business professional with exceptional analytical and problem-solving skills. His international MBA and analytical roles in tier 1 firms (Samsung, Philips, eBay) have equipped him with superior business and commercial acumen. Now he freelances in order to contribute his expertise in engaging projects related to pricing, profitability, and financial planning.

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Michael Ang

Freelance Pricing Consultant

SingaporeFreelance Pricing Consultants Consultant Since August 16, 2016

An MIT MBA graduate, Michael served large corporations at Bain and helped build new businesses at firms backed by top-tier VCs (Kleiner Perkins, Mayfield, Softbank). He's led pricing work at a Silicon Valley firm acquired for $185 million and joined Toptal to work on challenging business problems. His work has led to the discovery of multimillion-dollar business optimization opportunities and contributed to a client’s multi-fold revenue increase.

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Michael Yarmo

Freelance Pricing Consultant

CanadaFreelance Pricing Consultants Consultant Since May 8, 2017

As an experienced investment banker, Mike has led the M&A, raised capital, and balance sheet restructuring of dozens of mid-sized North American-based companies. Mike is currently a Managing Partner at a mid-market investment bank with offices in New York and Toronto, Canada. Before his investment banking career, Mike was the president and majority owner of a multi-million dollar frozen foods manufacturer sold to a competitor after doubling the revenue and asset base.

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Julio C. Ortiz

Freelance Pricing Consultant

United StatesFreelance Pricing Consultants Consultant Since December 4, 2020

Julio has diversified experience as a finance VP for multinationals based in the US and Latin America in the financing, pharmaceutical, luxury goods, and personal care sectors and distribution channels, such as retail, wholesale, and travel retail. His expertise includes financial planning and modeling, investment banking, commercial real estate, fundraising, business plan development, logistics, company valuation, and strategic and visionary leadership based on innovation and creativity.

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