Pricing Analyst Job Description Template

Pricing analysts inform their businesses with analytics around the profitability of their products and services, in addition to building strategies on how to correctly price them.


Ever wondered why:

  1. Products are priced with a 0.99 denomination instead of rounded up?
  2. Supermarkets stock their own-brand goods on the bottom shelf?
  3. An incredibly expensive item will be shown at the top of a menu, followed by more “reasonably” priced ones?

That will have been a decision made by a pricing analyst, a role in a company that manages the delicate art of balancing economics and psychology. They will have a complete understanding of all the inputs needed to cost and mark up a product and how to marry them with the company’s desired margins and consumers’ willingness to pay. Within B2B and/or service-selling positions, the pricing analyst may also be deployed dynamically within the negotiation of contracts. As such, they can often be a direct member of the sales team.

In competitive and segmented markets, there are many demographics and psychographics of customers that exist. As a result, uniform and static pricing can be both uncompetitive and unprofitable. There will exist opportunities for price discrimination and seasonal flux to boost margins. The pricing analyst must monitor all facets of this market and understand the implication of pricing on both the customers and competition.

Pricing Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

The pricing analyst is a key resource to provide pricing solutions to {{company name’s}} customers through the sales and account management channels. The pricing analyst uses information resources regarding customer needs, historical data, market conditions, and internal margin/revenue targets to {{prepare pricing quotes and/or internal proposals regarding pricing strategies for future campaigns/seasons/segments}}.


  • Develop and maintain pricing tools {{for example: elasticity of demand calculators}} and profitability models

  • Grow total gross margin dollars by identifying pricing actions that encourage higher sale values, conversion rates, inelasticity, margin rates, and customer satisfaction

  • Forecast margins to help the business understand the impact of promotional and seasonal pricing

  • Monitor input costing changes and develop sensitivity analysis thresholds to provide reporting on potential changes to finished {{product/service}} prices

  • Present pricing analysis at a monthly strategy meeting, with insights, trends, and suggestions

  • Communicate and help implement pricing changes bi-directionally through the command chain

  • Lead pricing-related projects including establishing timelines, defining deliverables, and drafting communications or presentations

  • Maintain knowledge and stay abreast of developments in the industry via information obtained from financial publications and services, government agencies, company sources, and personal interviews

  • Assist R&D efforts with market views and feedback

  • {{Add other relevant responsibilities here}}

Skills and Requirements

  • Bachelor’s degree in finance, operations, research, statistics, math, economics, or related analytical discipline preferred

  • Financial management experience with planning, forecasting, and business analysis

  • Experience within {{preferred industry}}

  • Work cross-functionally throughout the organization to drive analysis-driven change

  • Demonstrates complex problem resolution proficiency and the ability to identify/implement process and system enhancements

  • Proficiency with analytical and presentation tools {{(Excel pivot tables, SQL queries, graphing, PowerPoint)}}

  • In-depth knowledge of BI tools {{(Tableau, Cognos, Business Objects or SPSS)}} and practical experience analyzing data, program metrics, and performance

Recent Pricing Analysis Articles by Toptal Finance Experts

How to Hire a Great Pricing Consultant

Pricing is the subtlest of financial decisions. In a world where online options have empowered customers more than ever, companies wrestle with how a slight rise or drop could translate into real growth or devastating losses. Hiring pricing consultants with the right understanding of your company, your product, and your customers can make all the difference. Here's how to find them.

Read Hiring Guide

Hire a Top Pricing Consultant Now

Toptal is a marketplace for top pricing consultants, experts, and specialists. Top companies and start-ups hire pricing analysis freelancers from Toptal for their mission critical projects.

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Jim Budney

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United StatesFreelance Pricing Analysis Consultant Since December 2, 2017

A highly accomplished and versatile finance professional, Jim worked on finance teams of top investment banks (Citigroup, Merrill Lynch), optimized returns of a $12 billion AUM hedge fund (Point 72), lead 12 surgery centers as CFO and executed over $25 million in M&A transactions in 2019. He joined Toptal to help advise clients on complex M&A, corporate finance, and VC transactions.

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United StatesFreelance Pricing Analysis Consultant Since March 4, 2019

Gary is a serial entrepreneur with CEO and CFO experience. Before co-founding an aerospace startup in 2017, Gary was the director of finance at a $120 million revenue SaaS company, where he was responsible for the financial management of multiple departments and supported three mergers. Gary leverages his unique blend of finance and entrepreneurial experience across early and growth-stage businesses to add value to Toptal clients.

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Marvin Eng

Freelance Pricing Consultant

United StatesFreelance Pricing Analysis Consultant Since May 6, 2019

Marvin is an accomplished life science, finance, and consulting executive with 20+ years of experience who has successfully participated in transactions totaling $15+ billion. He has extensive strategy consulting and program management experience in helping companies execute against key initiatives. Marvin enjoys advising clients from startup through Fortune 500 and helping them to achieve superior results and sustainable value creation.

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Milda Jasaite

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LithuaniaFreelance Pricing Analysis Consultant Since September 19, 2018

As a venture capital professional, Milda performed due diligence on numerous investment opportunities and held board observer roles at several high-growth marketplaces and SaaS companies for a European VC fund that managed $1+ billion. Milda is now a co-founder at an early-stage company 220g, a direct-to-consumer fashion startup. Milda leverages her competencies in business strategy and venture capital fundraising to assist in the Toptal network.

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Pala Kuppusamy

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United StatesFreelance Pricing Analysis Consultant Since March 20, 2018

Pala is an award-winning entrepreneur who has founded three tech companies, growing one to 250+ people and leading another to an exit that generated a 16x return. He serves on three boards for startup and growth-stage eCommerce, market research, and analytics companies. Pala has expertise in business strategy, financial models, marketing and customer analytics, pitch decks, and product and pricing strategies.

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Surya Krishnan

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United StatesFreelance Pricing Analysis Consultant Since March 8, 2017

With 15 years of finance, strategy, and deal experience, Surya most recently spearheaded the finance function for the US digital businesses at Asia TV. He led corporate development, executing M&A transactions, and drove strategic planning—at the Fortune 100 firm Ingram Micro and MGA Entertainment. He performed $25+ billion of valuation advisory work at PwC. Freelancing allows him to provide critical analysis and guidance to corporate executives.

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Francesco Castellano

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ItalyFreelance Pricing Analysis Consultant Since December 20, 2016

Francesco has more than fifteen years of experience in research, finance, consulting, and business management. During this time, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization focusing on the circular economy, and Novu, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

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Alex Graham, CFA

Freelance Pricing Consultant

United KingdomFreelance Pricing Analysis Consultant Since December 17, 2016

Combining technical modeling acumen with strategy consulting dexterity, Alex excels in assisting clients in understanding future opportunities and how to seize them. His career has spanned diverse roles from the UK to Colombia, fostering a flexible and creative mindset during remote engagements. Alex has received critical acclaim for his market sizing and sector research expertise and has worked with over 20 PE/VC funds, with $3+ billion of AUM, across six continents.

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Juba Tsuladze

Freelance Pricing Consultant

United KingdomFreelance Pricing Analysis Consultant Since February 7, 2017

Juba is the founder of angioClast, a Cambridge-based biotech startup focused on cancer research. Before entrepreneurship, Juba was a seasoned CFO with multi-industry experience and worked on projects, ranging from an equity sale of a $150 million telecom company to a $50 million hotel business turnaround. He joined the Toptal network to resolve diverse FP&A, M&A, buyouts, and strategic analysis challenges.

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Jordan T. Mezoff

Freelance Pricing Consultant

United StatesFreelance Pricing Analysis Consultant Since January 22, 2017

Jordan is a driven senior finance professional with extensive experience developing dynamic financial models for M&A transactions, growth strategy evaluation, P&L forecasting, pricing, etc. He's also leveraged his leadership experience to execute several M&A and commercial deals as well as business process optimization and cost savings initiatives. Jordan now freelances to enjoy productive and exciting work alongside the freedom of freelancing.

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