Product Management

Product managers work across many industries, and domain-specific knowledge is essential to finding success in each one. Learn how to quickly acquire industry expertise with these tried-and-tested recommendations.

How can product managers leverage the possibilities offered by the latest XR technologies? Industry veteran Eugene Ovcharenko presents use cases and best practices for an evolving field.

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

To execute on product strategy, product managers must know when and how to reject stakeholder requests while still fostering an atmosphere of openness and innovation. Here’s how to do it.

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

Early investment in sales enablement results in a strong, motivated, engaged and supportive team that drives product success.

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product management KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

Product management leaders will view every discussion, planning session, and milestone with the customer journey touch points in mind. A well-aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.