Product Management

Showing 10-18 of 21 results
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Learning to Learn: 5 Tips to Master Any Product Management Domain

By Milos Belcevic

Product managers work across many industries, and domain-specific knowledge is essential to finding success in each one. Learn how to quickly acquire industry expertise with these tried-and-tested recommendations.

7 minute readContinue Reading
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Extended Reality and Its Possibilities: A Guide for XR Product Managers

By Eugene Ovcharenko

How can product managers leverage the possibilities offered by the latest XR technologies? Industry veteran Eugene Ovcharenko presents use cases and best practices for an evolving field.

10 minute readContinue Reading
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Proof in Numbers: Using Big Data to Drive Results

By Lavinius Marcu

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9 minute readContinue Reading
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Stakeholder Management: The Art of Saying No

By Felix Reiners

To execute on product strategy, product managers must know when and how to reject stakeholder requests while still fostering an atmosphere of openness and innovation. Here’s how to do it.

9 minute readContinue Reading
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Why Digital Strategy Is Misunderstood

By Cosmin Costean

Organizations that scramble to define a digital-first strategy to solve their business problems might be missing the point. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
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How to Effectively Quantify Product Value: A Guide for Product Managers

By Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading
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Why Should Product Managers Invest in Sales Enablement?

By Laurie Harvey

Early investment in sales enablement results in a strong, motivated, engaged and supportive team that drives product success.

8 minute readContinue Reading
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Creating Success: A Guide to Product Manager KPIs

By Laurie Harvey

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product management KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

12 minute readContinue Reading
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Customer Journey Touch Points for Product Managers

By Laurie Harvey

Product management leaders will view every discussion, planning session, and milestone with the customer journey touch points in mind. A well-aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.

9 minute readContinue Reading