Ecommerce SEO Services

E-commerce SEO Services – Drive Sales With Targeted Search Strategies

Drive measurable growth with Toptal’s E-commerce SEO Services. Our SEO strategists optimize technical foundations and on-page content to improve rankings and drive conversions.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal E-commerce SEO Services

Improve how shoppers discover, evaluate, and purchase your products through search. Toptal’s e-commerce SEO specialists combine technical optimization and performance analysis to increase visibility and drive revenue.

E-commerce Keyword Strategy

Identify high-intent search terms tied to product demand, helping you target queries that drive qualified traffic and support consistent revenue growth.

Product Page SEO Optimization

Optimize product pages with structured content, keyword-alignment, and clearer messaging to improve rankings and increase conversion rates.

Category Page SEO

Refine category page structure and content to capture broader demand, helping shoppers navigate your catalog while improving search visibility.

Technical SEO for E‑commerce Sites

Improve crawlability, indexing, and site architecture across large catalogs so search engines can efficiently access and rank your pages.

E-commerce SEO Audits

Assess technical issues, content gaps, and site structure to identify opportunities and prioritize improvements that drive measurable SEO gains.

On-page SEO Enhancements

Optimize headings and page structure to improve relevance and usability, helping pages perform better in search results and for users.

Internal Linking Optimization

Strengthen internal linking between products and categories to improve navigation, distribute authority, and surface key pages in search.

Search Intent Alignment

Align product and supporting content with how users search, making sure pages meet expectations and guide visitors toward purchase decisions.

E-commerce Content Planning

Develop content strategies that support product discovery, category growth, and long-term organic performance across your site.

Conversion Rate Optimization for SEO Traffic

Improve user journeys from search entry to checkout, reducing friction and increasing the likelihood that organic visitors convert.

SEO Performance Tracking and Insights

Monitor rankings and revenue impact to understand what drives performance and guide ongoing optimization efforts.

Site Speed and Technical Performance

Improve load times and technical performance to support better rankings and reduce drop-off during key shopping moments.

Looking for guidance about the perfect e-commerce SEO service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver E-commerce SEO Services

Our e-commerce SEO experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

We will create your unique project timeline, process, and first drafts; whether your goal is to increase product visibility, improve organic traffic, or drive higher ecommerce conversions.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

CUSTOMIZED SOLUTIONS

E-commerce SEO Solutions That Deliver Value

Toptal delivers leadings e-commerce SEO services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent and Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

E-commerce Growth Strategist

SEO Content Strategist

SEO Growth Strategist

E-commerce SEO Strategist

SEO Data Analyst

Content Marketing Strategist

Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

David Bailey

Verified Expert in Marketing

25+ Years

of Experience

E-commerce Growth Strategist

David has rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Jennifer Lee

Verified Expert in Design

16+ Years

of Experience

SEO Content Strategist

Jennifer is an email content strategist with more than 16 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Previously at

Ravi Shankar Mishra

Verified Expert in Marketing

21+ Years

of Experience

SEO Growth Strategist

Ravi is a product and digital marketing leader with 21 years of experience across Europe, India, and the US. With over seven years of entrepreneurial experience, including founding his angel-funded healthtech venture, he's led product and marketing functions at Zalando and Amazon. Ravi is an SEO expert who has scaled organic traffic to millions of global users for various projects and startups.

Previously at

Fernando D'Annunzio

Verified Expert in Marketing

9+ Years

of Experience

E-commerce SEO Strategist

Fernando has experience in search engine marketing, PPC, e-commerce, cybersecurity firms, regional banks, and B2B and B2C companies. He has worked with the Ledgen Group, Caterpillar, Lending Tree, and NBA and NHL teams, and has managed budgets of up to $1 million per month. Additionally, Fernando is a quick learner who has deep knowledge of SEO, expertise with AI for digital media, and has worked in audits, content planning, and on-page optimization.

Previously at

Daniel McKean

Verified Expert in Marketing

20+ Years

of Experience

SEO Data Analyst

Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.

Previously at

Lynda Reinarz

Verified Expert in Marketing

20+ Years

of Experience

Content Marketing Strategist

Lynda is an enthusiastic, skilled marketer with more than 20 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.

Previously at

On-demand Talent and Teams

30,000+ vetted professionals, ready to deploy individually or in teams

E-commerce Growth Strategist

Content Marketing Strategist

Technical SEO Specialist

Link-building Specialist

Growth Strategist

On-Page SEO Specialist

Conversion Rate Optimization Specialist

Marketplace Strategy Consultant

Content Marketing Manager

Verified Expert in Marketing

11+ Years

of Experience

E-commerce Growth Strategist

Farhan is a data-driven, T-shaped marketing professional with a master's degree in marketing and over 11 years of experience creating winning digital marketing strategies and driving sales. He's highly skilled in analytical reporting, critical thinking, and tactical communication to accelerate customer acquisition and revenue growth. Farhan is Google, LinkedIn, and Meta-certified.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Content Marketing Strategist

Lindsay is a copy lead and content strategist with over a decade of experience. She has helped iconic brands like Amazon, HBO Max, ASICS, and Kate Spade craft their voice and identity and connect with their audience. She also leads and mentors teams of writers and delivers on-brand, data-driven, and user-centric content solutions that drive engagement and conversion. Lindsay is also an author, and her book, "You Know You Love Me: The Oral History of Gossip Girl," will be released in 2025.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

Technical SEO Specialist

Vadym is an SEO expert with more than 11 years of experience specializing in lead generation for B2B and B2C companies in the US, EU, and UK markets. He has expertise in software, hardware, betting, trading, law, educational, SaaS, and e-commerce sites. Skilled in technical and on-page SEO, page speed optimization (Core Web Vitals), and coding, he's developed his own SEO app and gained global experience working on different sites, which showcases his versatility and proficiency as an SEO professional.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Link-building Specialist

Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

Growth Strategist

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimentation approach to drive business value. He worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

On-Page SEO Specialist

Jason has more than 14 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason follows industry and technology changes and trends and implements strategies to expand, brand, and retain customers.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

Conversion Rate Optimization Specialist

Kate has over 14 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Verified Expert in Management Consulting

11+ Years

of Experience

Marketplace Strategy Consultant

Alexandros is a highly committed and results-driven pricing professional with a track record of significant top and bottom-line impact across Tier 1 eCommerce, marketplaces, and consumer goods businesses (Samsung, Philips, and eBay). He now freelances to contribute his 11+ years of deep expertise in engaging and challenging pricing and financial modeling projects.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

Content Marketing Manager

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With 14+ years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

Looking for guidance about the perfect E-commerce SEO service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect E-commerce SEO service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our global clients enjoy from the Toptal network.

Global media giant Hearst partners with Toptal to optimize Harper’s Bazaar e-commerce website.

Challenge: The Hearst Corporation needed to implement a robust and seamless integration to elevate and optimize Harper’s ShopBAZAAR e-commerce site.

Solution: Toptal’s talent developed a Magento-Shopify integration that enabled thousands of external vendors to manage their inventory, refunds, and products through their own Shopify accounts, with updates syncing seamlessly to Hearst’s Magento site.

Outcome: Hearst plans to use the Magento integration the Toptal team created to allow audience sharing and cross-selling of products between its brands, opening up new avenues for sales.

Having a partner like Toptal was a godsend in terms of being able to stand up our team and help accelerate our capabilities.

Mahendra Durai

SVP and CTO, Hearst

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the E-commerce SEO Field

Read the latest articles and resources to keep you current on emerging trends in ecommerce SEO, product optimization, search intent, and more.

The Executive’s Guide to Using an SEO Audit for Strategic Growth

An SEO audit based on executive input can set your company up for sustainable growth and offer resilience in a volatile search landscape.

Jeff Gangemi

Growth & Digital Marketing Practice Lead

15 Years of Experience

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at