Google Analytics Consulting

Google Analytics Consulting – Harness User Insights to Fuel Growth

Accelerate your digital success with Toptal’s Google Analytics Consulting. We design robust measurement strategies, implement advanced tracking configurations, and deliver insights that optimize marketing spend and generate sustainable competitive advantages.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Google Analytics Consulting Services

Toptal’s Google Analytics Consulting services provide end-to-end support, from setup and migration to advanced reporting and analysis. With our expert guidance, you’ll gain accurate insights, streamlined tracking, and data-driven strategies to achieve measurable business growth.

Analytics Setup

Implement Google Analytics with precision for accurate tracking, clean data, and reliable insights that enable decision-making.

GA4 Migration

Streamline your transition from Universal Analytics to GA4 to ensure data continuity and future-ready insights.

Google Tag Management

Deploy and manage tracking tags with Google Tag Manager for flexible, reliable, and efficient data collection.

Custom Dashboards

Design tailored dashboards in Looker Studio that surface the metrics and KPIs most aligned with your goals.

E-commerce Tracking

Enable advanced e-commerce tracking to measure product performance, customer journeys, and revenue growth.

Cross-domain Tracking

Set up seamless cross-domain tracking for accurate attribution across multiple sites and marketing channels.

Custom Dimensions and Metrics

Configure custom data points to capture insights specific to your unique business objectives.

Goal Tracking

Track micro- and macro-conversions to optimize performance and measure progress toward business goals.

Server-side Tracking

Implement server-side tracking for enhanced data accuracy, privacy compliance, and marketing efficiency.

Analytics Audit

Conduct a comprehensive Google Analytics audit to uncover gaps, resolve issues, and improve data quality.

Marketing Attribution

Analyze attribution models to better understand marketing results and allocate budget more effectively.

Reporting Automation

Automate recurring reports to save time, reduce errors, and deliver up-to-date analytics.

Looking for guidance about the perfect Google Analytics consulting service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Google Analytics Consulting

Our Google Analytics consultants, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether you’re configuring GA4, solving tracking issues, or building custom dashboards.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

CUSTOMIZED SOLUTIONS

Google Analytics Consulting Solutions That Deliver Value

Toptal delivers leading Google Analytics consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent and Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

Google Analytics Consultant

Data Visualization Expert

Digital Marketing Strategist

Google Analytics Consultant

Data Analyst

Conversion Optimization Expert

Jeff Gangemi

Digital Marketing Practice Lead

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Felix Remennik

Verified Expert in Marketing

14+ Years

of Experience

Google Analytics Consultant

Felix is a seasoned marketing lead with several years of experience at Google. A founder of two startups—one acquired by Toptal—and now spearheading a climate tech venture, his growth mindset revolves around customer-centric strategies. By deeply understanding clients' business models, target demographics, and industry dynamics, Felix crafts innovative growth blueprints. Notably, he has assisted 200+ firms in securing subsequent funding rounds.

Previously at

Emilio Carnicero

Verified Expert in Engineering

18+ Years

of Experience

Data Visualization Expert

Emilio is a computer science engineer and MBA graduate with 18+ years of experience helping businesses define and analyze their KPIs across marketing, sales, operations, and finance. He is skilled in SQL and has been working with Tableau since 2011, developing all data integration required to feed Tableau from any data source. As a Tableau consultant and trainer, Emilio can quickly interpret the business needs and build insightful dashboards.

Previously at

David Bailey

Verified Expert in Marketing

25+ Years

of Experience

Digital Marketing Strategist

David has rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Anna Yelkina-Damman

Verified Expert in Marketing

23+ Years

of Experience

Google Analytics Consultant

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.

Previously at

Ernesto Suguer

Verified Expert in Engineering

13+ Years

of Experience

Data Analyst

Ernesto is a business intelligence professional with more than 13 years in the field. With his expertise in data warehousing, Amazon Redshift, MS SQL Server, ETL (SSIS), Tableau Desktop, and Tableau Server, he helps companies integrate and organize data from multiple sources to be used for reporting and analysis. Ernesto’s attention to detail, strategic thinking, and expertise make him a highly qualified individual for various projects.

Previously at

Gustavo Loureiro dos Reis

Verified Expert in Marketing

12+ Years

of Experience

Conversion Optimization Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy that is always focused on ways to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

On-demand Talent and Teams

30,000+ vetted professionals, ready to deploy individually or in teams

Google Analytics Consultant

Data Analyst

Digital Marketing Strategist

Conversion Optimization Expert

Data Scientist

Google Analytics Consultant

Data Visualization Expert

Digital Marketing Strategist

Conversion Optimization Expert

Verified Expert in Marketing

14+ Years

of Experience

Google Analytics Consultant

Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.

Previously at

Verified Expert in Engineering

25+ Years

of Experience

Data Analyst

Stephane possesses an impressive 25+ years of international experience in data analytics and business process optimization. Throughout his career, he has excelled in various areas, including database design, business intelligence (BI), machine learning algorithms, big data, and predictive analytics. Stephane's expertise lies in developing solutions that automate processes, allowing clients to allocate their efforts toward value-added activities.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Digital Marketing Strategist

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Conversion Optimization Expert

Eugen is a growth marketing leader with 22+ years of experience driving user and revenue growth. Focusing on unit economics for long-term sustainability, his expertise at the crossroads of product, analytics, and marketing has delivered impressive results—from a 128% growth boost and 98% engagement increase to guiding startups to $100 million ARR. Eugen also bootstrapped a pioneering company to a successful exit, later growing its ARR to $40 million and 30% EBITDA.

Previously at

Verified Expert in Engineering

12+ Years

of Experience

Data Scientist

Matias is a machine learning engineer who's delivered creative solutions for social impact projects. His past experience includes working at IBM Research as a machine learning engineer (collaborating with IBM's Yorktown Heights research lab), co-founding a startup that develops research-backed cognitive games for the elderly (which was a provider for a Uruguayan government program), and working on several projects that use machine learning to innovate in the healthcare sector.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Google Analytics Consultant

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Verified Expert in Engineering

5+ Years

of Experience

Data Visualization Expert

Daniel is a data scientist and engineer with a strong background in data life cycle. He excels at crafting efficient data pipelines, designing databases, conducting advanced analyses, and harnessing machine learning.

Previously at

Verified Expert in Marketing

16+ Years

of Experience

Digital Marketing Strategist

Irshad is a curious, data-driven marketing leader with more than 16 years of experience. He loves connecting the dots between users, data, and technology and discovering the what and why. His expertise spans B2B SaaS and B2C, leading paid acquisition, GTM, CRM, SEO, content strategy, email marketing, and marketing analytics. Irshad has successfully executed marketing campaigns to drive revenue and acquire and retain users for audiences of 30+ million and for 0-1 startups to establish product-market fit.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Conversion Optimization Expert

Jake is a marketing executive with a proven track record of driving profitable growth for businesses across diverse industries, including eCommerce, healthtech, CPG, disruptive technology, and lead generation. He spent five years at Meta, managing and optimizing over $50 million in annual ad spend. After Meta, Jake scaled a brand from zero members to 13,000 in three years as the VP of marketing.

Previously at

Looking for guidance about the perfect Google Analytics consulting service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect Google Analytics consulting service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal builds centralized data tracking for matchmaking service with Google Tag Manager, enabling a 25% increase in conversion rates.

Challenge: Fragmented data across teams hindered the ability to track campaigns effectively and limited marketing attribution, complicating the identification of valuable customer channels and restricting rapid strategy adjustments.

Solution: Toptal designed an ETL pipeline using Fivetran and Apache Airflow to centralize data from various sources into a BigQuery-powered data warehouse, streamlining data ingestion and storage. In addition, Toptal implemented a multitouch attribution model with Google Tag Manager and Mixpanel, automating reporting and enabling real-time dashboards for actionable marketing insights.

Impact: The centralized data and multitouch attribution model led to a 30% improvement in ad spend efficiency and increased conversion rates by 25%, boosting overall marketing effectiveness. This setup empowered the marketing team with real-time performance tracking, allowing swift adjustments to strategies and improving decision-making, positioning the service for competitive growth.

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the Google Analytics Field

Read the latest articles and resources to keep you current on emerging trends in Google Analytics 4, data tracking, user behavior analysis, and more.

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Jeff Gangemi

Growth & Digital Marketing Practice Lead

15 Years of Experience

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at