Back-end10 minute read

How to Approach Modern WordPress Development (Part 1)

It’s no secret that the WordPress codebase is a mess. Many developers use its legacy code as an excuse for writing sloppy code themselves, even if its newer additions follow best practices. If this is you, it’s time to level up your skills!

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

It’s no secret that the WordPress codebase is a mess. Many developers use its legacy code as an excuse for writing sloppy code themselves, even if its newer additions follow best practices. If this is you, it’s time to level up your skills!

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
Andrey Shalashov
Verified Expert in Engineering
12 Years of Experience

Andrey is a full-stack web developer and WordPress expert. Lately, his focus is on serverless computing and JAMstack.


It’s no secret that the WordPress codebase is a mess. Personally, every time I go through it, all I want is to curl up and cry. On the other hand, WordPress is way ahead of its competition. An easy-to-use and powerful CMS is an enormous undertaking, and WordPress remains popular because it delivers this.

So why would we care about the quality of code in WordPress core? It works, right?

Yes, it works, and the 15-year-old codebase is unlikely to be completely refactored by its volunteer maintainers. Unfortunately, this means it also functions as an example of coding “the WordPress way,” excusing numerous developers for not following best practices and modern development techniques. So many WordPress plugins and themes have infamously bad code, and blindly following legacy practices only continues the trend.

But who cares about bad code that still does its job? Well, nothing is free, and someone pays for a badly done job. With the WordPress codebase itself, its maintainers pay with their time, thankfully. But with your own code, it’s your client who pays.

For any even moderately complex system, the cost of initial development is insignificant compared to the cost of maintaining it, and maintenance also means adding new functionality. Hiring a developer to fix poorly designed and implemented software is going to cost several times more than developing it properly from the start.

Cheap solutions are always the most expensive ones in the long run. Or they get abandoned after running out of budget. We actually save clients’ money when we follow proven software design principles and practices. These methods are not some hyped-up fad, nor change for change’s sake. The wisdom here is born from collective developer experience, and following it really does pay off.

Obviously, this doesn’t apply to truly simple tasks like adding a few lines of CSS or a couple of custom posts and rewrites. But slapping together a few plugins (or more commonly several dozens of plugins) or churning out a Visual Composer-powered site isn’t software engineering, anyway.

That’s not a bad thing, per se—the fact that some solutions are this simple is why WordPress is so popular. But in this series I’ll be talking about real WordPress development: writing significant PHP, HTML, CSS, and JavaScript code. I’ll start with the general workflow and then focus on WordPress front-end development in this article.

Modern WordPress Development Workflow

In general, quality code is:

  • Readable. It is easy to understand what code does and why.
  • Modular. Small blocks of code with a clear purpose are easy to understand, develop, and test.
  • Reusable. Re-using already developed modules for solving similar problems significantly speeds up development.
  • Maintainable. Modifying old functionality or introducing new features is easy.

The main results—lower cost of development and ownership—have many spinoff benefits that I won’t get into here.

Instead, I’ll focus on which development techniques and best practices can help you to produce quality code. Let’s start with version control.

Use Version Control

This means using Git. Sadly, “cowboy coding” on production over FTP is pretty much still a thing. Just recently I worked for a UK-based agency and they had files with names like these all over their codebase:

  • functions copy.php
  • functions copy 2.php
  • functions test.php
  • functions2.php
  • functions test2.php

The very first thing you should do when taking on a WordPress site is to put it under version control. Tanking Servers is a fun retrospective of WordPress development mistakes. It would have been very easy to amend those—and similar mishaps that have probably happened to everyone—using Git.

Made a mistake in your code and the whole site went down? git reset gets everything back the way it was. New version update broke everything? git reset works as a time machine. Some malicious code appeared from nowhere? git status shows any new files, deleted files, or changes to any tracked files. Then you just git checkout, restoring the originals.

Beware of Exposing the .git Folder

OK, it’s clearly important to use Git. But when you do, it’s just as important to avoid exposing your Git repository to being hacked. The problem comes when you have .git folders exposed and store your credentials in them.

A standard WordPress installation fully lives in a public web folder, and the .git folder is very likely to be there as well. Obviously, no login credentials should be stored in the Git repository, but it so happens that most repositories do contain some sensitive information that shouldn’t be leaked outside.

So public access to the .git folder should be blocked. If you are using Apache, adding the snippet below at the top of the .htaccess file will block access to the .git folder and to the log files as well. Log files often contain sensitive information, so it’s wise to make them unavailable as well. For different web server setups, please ask your DevOps expert for help.

RedirectMatch 404 /\.git
RedirectMatch 404 ^.*\.log

Use Separate Environments

Do not do development on live sites—this is a recipe for downtime and unhappy clients. OK, but how should you set it up?

Ideally, there should be three development environments, with code always going in one direction: local → staging → production. This is a proven method for avoiding collisions. All core, plugin, and theme updates are first done locally, then tested on staging, and finally deployed to production.

For example, the server-specific configuration could be stored in a separate file. You can create a wp-config-local.php for each local and staging environment. (Don’t forget to add it to your .gitignore file!) Then add the following snippet to wp-config.php:

if (file_exists(dirname(__FILE__) . '/wp-config-local.php')) :
  // use local settings
  require_once(dirname(__FILE__) . '/wp-config-local.php');
else :
  // production settings

Often the best way of setting up different environments is using environment variables. If you’re not familiar with this concept, I would advise using a complete modern solution like Roots.


The WordPress command-line interface (WP-CLI) is an extremely useful tool for administering WordPress installations. Having access to WP-CLI means having the ability to run virtually any WordPress API function. For example, you can add, remove, and edit users and their passwords with WP-CLI. Useful if you’ve just inherited a site and the owner has locked themselves out.

Another example is that initial deployment is a breeze with WP-CLI. These can be accomplished with few commands:

  • Downloading core, themes, and plugins
  • Searching and replacing in the database
  • Adding an admin user

Moreover, these actions can be scripted and automated.

Use Advanced Deployment Options

Speaking of automation, it’s worth learning some deployment technologies and processes like:

Granted, going from not using version control to dealing with Docker is a huge leap to make and will likely be overwhelming for a typical one-person WordPress project. Some options may not even be possible depending on your hosting provider. But advanced deployment is a must-have for teams and for larger projects.

Use Linting

For projects of any size, though, linting is a boon to most developers. Linting means automatically checking your code for errors. A fully-featured IDE such as PHPStorm already does that out of the box; however, simpler editors such as VSCode or Sublime Text need a dedicated program called a linter. One way of setting this up is configuring your editor to run a linter whenever you save a file.

PHP_CodeSniffer is the de-facto linter for PHP. In addition to checking for syntax errors, it can also check if your code follows style guidelines such as PSR-2. This greatly simplifies following coding standards.

For JavaScript, ESLint is a popular linter. It has an extensive ruleset and supports custom configs for all flavors and frameworks of JavaScript out there.

A powerful use case here is incorporating linting into a CI/CD build pipeline so all code is automatically validated before being deployed.

Modern WordPress Front-end Development Techniques

With a proper workflow now set up for your overall WordPress project, let’s dive into best practices for the front end.

Use Modern Tooling: Sass and ES6+

The front-end development world is ever-changing and always in motion. Once we thought that Sass was the best tool for writing CSS—and for pre-Gutenberg WordPress development, it still is—but then everyone began talking about CSS-in-JS and styled components.

Even WordPress couldn’t resist and picked up a few of those new technologies. Gutenberg, the new block editor, is built on React and a REST API.

You should definitely get up to speed with these core front-end technologies:

ES6 and Sass are modern-day JavaScript and CSS, respectively, and Webpack is a tool that allows using all these modern features without worrying about backward compatibility. Webpack can be called a front-end app compiler that generates files for usage in a browser.

Transition from jQuery to Vue.js or React

The WordPress core and almost all WordPress plugins depend on jQuery, so you can’t just stop using it. Actually, it doesn’t make sense to stop using it for simple tasks such as hiding a couple of <div>s or doing a one-time AJAX request when you are used to doing it that way. jQuery is going to be loaded anyway, and it’s simple and easy to use.

Complex apps are where jQuery struggles: Hard-to-follow logic, callback hell, global variables, and no HTML templating. This clearly calls for a different way of organizing the front-end app.

Modern front-end libraries such as React use object-oriented programming (OOP) principles and organize front-end app architecture into modular, reusable components. A component contains all the code, markup, and “component state” (variables) for a particular element. An element could be almost anything: A button, input field, user form, or a widget that displays recent posts from the WordPress REST API back end. Components can contain other components, forming a hierarchical relationship.

With the complexity of web pages nowadays, organizing an app into components is a proven way of building maintainable, fast web apps of any complexity. Components are highly reusable, isolated, and thus easily testable “bricks,” so it really pays to learn this concept.

There are two component-based libraries that are trending at the moment: Vue.js and React. React would be an obvious choice because it’s already used by Gutenberg. However, for someone new to modern JavaScript, Vue.js could be better to start with.

React throws you into the deep end by using ES6 features, classes, proprietary JSX syntax, and Webpack build pipeline straight away. The learning curve is quite steep.

Vue.js, on the other hand, is much more beginner-friendly, and can be used by just dropping in a <script> tag. Vue.js uses plain JavaScript (ES5), HTML, and CSS. The introduction to new concepts is much more gradual.

After working through a few Vue.js projects, you’ll be better prepared to dive deep into React. Not that it’s always needed, but Gutenberg development, for example, does require it.

Use the WordPress REST API

WordPress’ REST API is just a standardized interface for remotely requesting and modifying data from WordPress. It’s more a software architecture thing than a completely different way of coding. The same old jQuery AJAX snippets could be used with slightly different parameters.

The most important benefit? Since the WordPress REST API standardizes communication between the back end and front end, it’s a major step towards modularity, reusability, and readability in your code. Those terrible templates with HTML and PHP mixed together and some SQL thrown into the mix have to go. Once templates are just HTML with placeholders for data passed as parameters, there is no major difference between passing that data in PHP or via a REST API to a front-end app.

You may also want to look into WPGraphQL. It may or may not eventually replace the WordPress REST API, but it’s gaining traction fast.

Learn Gutenberg (Clients Will Require It Soon)

The ultimate goal of Gutenberg is full site customization, among other plans.

This lays the groundwork for a new model for WordPress Core that will ultimately impact the entire publishing experience of the platform.

The WordPress Gutenberg project page on GitHub

Gutenberg did receive major pushback from WordPress developers. Some of the arguments against merging it into WordPress core were:

  • A significant share of end users don’t need it, so it should be an optional plugin and not part of the core
  • It broke some sites
  • It was simply not ready and could use more polishing and fewer bugs

However, for content writers who use WordPress as a blogging platform, Gutenberg clearly provides a better experience than the old editor.

Disabling Gutenberg will be supported as long as it’s needed, yes. But easing into it now is a wise idea: When a client approaches you and asks to do Gutenberg development, you will be ready.

Time to Get Up to Speed: Even the “WordPress Way” Is Evolving

The most common argument against using all the tools and techniques described above in WordPress development is this: The “WordPress way” of doing things still works, and that way is supposed to be better than all these new shiny things.

But you’ve now seen that the WordPress core developers are well aware of all the latest developments. Not only that, they use them as much as possible in newer parts of the core because of their obvious advantages. The only thing that holds us back is the legacy code that no one is going to refactor.

For some time, WordPress and WooCommerce have been following the practice of developing “feature plugins” that implement and use new technologies. When the time is right, these plugins get merged into core, as Gutenberg did. WooCommerce also has its own React project. The WordPress REST API also started as a separate plugin and is now part of the WordPress core.

The question isn’t whether we should learn new things and use them in my everyday work, but how. The answer is “gradually,” one step at a time. Either learn a new thing or do something you know well in a new and different way.

For example, learn how to use Webpack with all your old scripts. Webpack can transpile your new ES6+ code to “plain” JavaScript compatible with older browsers. It can also minify scripts and bundle them together. That’s one new thing. Done? Then rewrite your JavaScript leveraging ES6 features. It’s a new way of doing what you know well.

The result: You’ll learn Webpack and ES6. As professionals, we should step up and not step back. Always keep learning. And share when you do: Toptal maintains a list of WordPress development best practices and welcomes community contributions to it.

In Part 2 of our series, we’ll dive into the PHP part of modern WordPress back-end development.

Understanding the basics

  • Is WordPress front-end or back-end?

    WordPress is a full-featured publishing and content management system (CMS), thus it has both a front end and a back end.

  • Is WordPress a technology?

    WordPress is the most popular content management system that uses web technologies such as PHP, JavaScript, CSS, and HTML.

  • What does a WordPress developer do?

    A WordPress developer implements plugins and themes that extend existing functionality and introduce new features. Varied programming skills are required as the same developer is often responsible both for the back end and the front end.

  • What are the benefits of using WordPress?

    WordPress is the most popular CMS on the internet. It’s very beginner-friendly and easy to use. Its functionality can be extended using plugins and themes. Many plugins are free, others are reasonably priced; thus the TCO for WordPress sites is low.

  • Can you use JavaScript for a back end?

    Yes, you can; however, it needs to be set up separately from WordPress and it won’t be WordPress per se. WordPress itself only runs PHP on a back end.

  • How does WordPress use PHP?

    PHP is a programming language well-suited for web development. WordPress code that runs server-side is written using PHP.

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Andrey Shalashov

Andrey Shalashov

Verified Expert in Engineering
12 Years of Experience

Tallinn, Estonia

Member since August 11, 2017

About the author

Andrey is a full-stack web developer and WordPress expert. Lately, his focus is on serverless computing and JAMstack.

authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

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