Director of SEO at Toptal

We created Toptal to solve an extremely difficult, real-world problem: the talent shortage.
Learn more about us and how to join our core team today.

Job Description

About Toptal

Toptal is one of the most innovative and rapidly expanding tech start-ups from Silicon Valley. With backing from investors such as Andreessen Horowitz and Adam D’Angelo, our platform is the fastest growing labor marketplace in the history of the Internet—connecting thousands of elite engineers all over the world. In the last five years, Toptal has become the #1 choice for tech companies requiring top-tier engineering talent and for the top 3% of freelancers looking for their next challenge.

While we’re primarily focused on bringing quality and value to our clients, we’re also committed to creating a world-class environment for our employees. We are a completely distributed company with thousands of core and network team members located all over the world, and we take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We take an all-hands-on-deck approach to our work, taking pride in being collaborative, creative, and flexible.

If you aren’t looking for a job because you’re already killing it, we want you.

Position Description

As the Director of SEO, you will lead the SEO team at Toptal. You’ll be responsible for developing and executing the strategy for short-term and long-term SEO growth. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority. You’ll work with a high-energy team of engineers, designers, copywriters, data scientists, and growth experts to grow key business metrics and address both top of funnel head terms and highly qualified long tail terms associated with companies looking to hire elite software engineers, designers, and finance experts.

This is a remote position that can be done from anywhere.

Responsibilities:

  • Lead Toptal’s SEO team to continue growing our organic presence.
  • Develop a well-informed strategy for sustainable SEO growth.
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy.
  • Report regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA.
  • Conduct ongoing SERP analysis on critical head terms.
  • Optimize on-page content and internal link architecture for head terms.
  • Strategize and oversee new content generation initiatives to satisfy relevant long tail queries.
  • Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.
  • Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking.
  • Work with the product team to optimize conversion rates for organic traffic.
  • Be in constant communication with team members.

Requirements:

  • 2+ years of recent experience leading SEO teams.
  • 4+ years of digital marketing, analytics, product, or other relevant experience.
  • Deep understanding of SEO concepts and how SEO has evolved over time.
  • Experience managing distributed teams.
  • Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create world-class product specifications.
  • Knowledge of various technologies and web design principles and their effect on SEO.
  • Experience implementing content-focused and technical SEO tactics independently or by working with developers.
  • Extensive experience with software for data, tracking, and analytics, including SEMRush and/or Moz Pro, Google Analytics, Google Webmaster Tools, Google Keyword Planner, Google PageSpeed Insights, advanced Excel, etc.
  • Be extremely knowledgeable at conversion rate optimization and best practices.
  • Have an extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for organic growth and conversion and representative of the Toptal brand.
  • Be able to build and scale in a fast-growing company with a focus on execution.
  • You must have excellent verbal and written communication skills.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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Required skills

Location

Anywhere

Commitment

Full-time

Desired Start

Tomorrow

View the whole team →WHO YOU WILL WORK WITH

  • I spent the last 3.5 years at Udemy doing user acquisition (SEO, AdWords, Facebook ads, Youtube ads, content marketing.) Prior to Udemy, I did development economics research at Innovations for Poverty Action. I studied math, philosophy, and molecular biology in college.
  • Breanden has been an engineer, founder, CTO, and consultant in industries ranging from aerospace to financial services to high tech. He has a BSE in Chemical Engineering from Princeton University, where he was previously asked to speak at TEDxPrincetonU, giving a talk on time optimization and resource management. As a Toptal co-founder, Breanden frequently writes about scaling a hyper-growth and distributed company, and he has been featured on the blog of Tim Ferriss, The Huffington Post, and many others. Having been on both sides of the hiring equation as an engineer and team lead, Breanden combines his technical expertise and management experience to ensure that clients, developers, and team members at Toptal continually strive for excellence as the company rapidly scales.
View whole team →

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Our team reviews every candidate, and you will be contacted to interview if we feel you are a great fit.
Thank you for your application.
We will be in touch very soon. In the meantime, explore the Toptal community.