Now hiring
Director of Search Engine Optimization (SEO)
Now hiring

Director of Search Engine Optimization (SEO)

About Toptal

Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

Toptal is looking for a Director of SEO to join our Growth Marketing team. Are you passionate about developing and executing a strategy for short-term and long-term SEO growth? If so, we encourage you to apply! This role will lead on-page optimizations, content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority. You will collaborate with a high-energy team of engineers, designers, copywriters, data scientists, and growth specialists to grow key business metrics and address both top-of-funnel head-terms and highly qualified long-tail terms!

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.


  • Grow our organic presence while working with our Product team to optimize conversion rates for organic traffic.
  • Develop a well-informed strategy for SEO growth and new content generation while providing thought leadership, strategic insight, and clear communication to our team.
  • Report regularly on SEO critical metrics (including Ranking, Traffic, CTR, Conversion, and CPA) and conduct backlink analysis of our site and our competitors to find new link opportunities.
  • Conduct ongoing SERP analysis of critical head terms and optimize on-page content and internal link architecture.
  • Identify and handle crawl errors, sitemaps, site speed issues, and any other technical issues that can impact ranking.

In the first week, expect to:

  • Onboard and integrate into Toptal.
  • Familiarize yourself with current and past SEO strategies and tactics.
  • Dive into the roadmap and the biggest opportunities for improvement.

In the first month, expect to:

  • Learn the details related to existing SEO and technology stacks.
  • Connect with the teams you will partner with to understand how you will work together to drive successful outcomes of your initiatives.

In the first three months, expect to:

  • Lead the efforts to fully execute your first strategic projects. You will have support to ensure there is a focus on impact.

In the first six months, expect to:

  • Expand the scale and scope of your team and projects.

In the first year, expect to:

  • Become the SEO thought leader and motivate and inspire our dynamic SEO team.


  • Minimum 6 years of recent experience leading an SEO team.
  • Deep understanding of SEO concepts and how SEO has evolved over time.
  • Experience with conversion rate optimization and SEO best practices.
  • Experience implementing content-focused and technical SEO tactics independently or by working with developers.
  • Extensive experience with software for data, tracking, and analytics, such as SEMRush, Moz Pro, and/or Google Analytics.
  • Prior experience in digital marketing, analytics, or product.
  • Comfort collaborating with both developers and marketers to accomplish SEO objectives.
  • Strong attention to detail and an understanding of what types of creative products are effective for organic growth and conversion.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #west #midwest #ussouth #northeast #canada #southamerica #LI-REMOTE #LI-MG1

Who You Will Work With

Taso Du Val

Taso Du Val


As Toptal’s Chief Executive Officer, Taso manages Toptal’s core team of hundreds of team members distributed throughout the world, with a focus on innovation. Since Toptal was founded in 2010, Taso has led it to become the largest high-skilled, on-demand talent network in the world. Taso serves on the board of multiple organizations, advising on talent strategy and innovation for Fortune 100s and nonprofits. Taso has guest lectured at Harvard Business School, Wharton, and Oxford on talent management and entrepreneurship.

Jack Adams

Jack Adams

VP of Growth Product Management

As Toptal’s VP of Growth Product Management, Jack drives the product strategy to maximize sustainable, scalable growth across Toptal’s domains. He specializes in growth strategy at enterprise scale, having led search and growth functions in the finance, eCommerce, and travel industries. Jack joins us from KAYAK where he spent the last 5 years as Sr. Director, Product SEO for all brands, products, and markets globally, and before that as Global Head of SEO at momondo. Jack has a BA Honors in Business Economics from the University of Leicester in England.

Matt Thornbrough

Matt Thornbrough

Director of Paid Media

As Toptal’s Director of Paid Media, Matt is responsible for driving customer acquisition through paid media channels. Prior to Toptal, Matt held senior management roles within media planning and buying agencies, and advertising holding companies. He managed teams of media strategists focused on branding, acquisition, and retention for B2C, B2B, and government clients such as Verizon, HP, Chobani, AstraZeneca, and Matt has a Bachelor of Science in Psychology from St. Lawrence University.

Sean Middleton

Sean Middleton

Chief Revenue Officer

As Toptal's Chief Revenue Officer, Sean is responsible for strategy, sales, and client success. He works closely with the executive team to ensure their growing client portfolio has access to the best talent in the world. Before joining Toptal, Sean spent ten years at Cognizant, where he played various roles, including President of their new Accelerator business division and COO of their Digital Business transformation service line. Sean earned a BS in Computer Science from Cornell University and an MBA from the Wharton School at the University of Pennsylvania.

View the Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
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Quote author

Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager