Toptal extends advertising firm’s cash runway by 12 months with financial modeling
A leading advertising firm turned to Toptal to revamp its cash flow model, addressing significant cash constraints fueled by business cyclicality.
Client
A Netherlands-based advertising firm strengthening cash flow visibility and financial planning.
Employees
Revenue
Industry
Marketing AgencyDelivered Services
Get a free consultation now
Schedule a CallChallenge
The advertising firm’s business nature led to cash constraints and limited forecasting precision, with an overly complex 13-week cash flow model impeding visibility and effective management of financial resources.
Solution
Cash Flow Overhaul
Toptal conducted a detailed analysis of the 13-week cash flow model, focusing on accounts receivable, accounts payable, headcount, and financing costs to simplify the model and provide clearer financial insights.
Disciplined Financial Practices
Toptal implemented systematic financial management practices using Excel-based models extracted from Netsuite, improving oversight of cash flows and enabling tighter control over financial processes.
Outcome
Extended Cash Runway
The revamped model extended the firm’s cash runway by 12 months and improved the accuracy and traceability of cash flows, aiding more informed decision-making.
Shift Towards Growth
The enhanced cash management allowed the firm to concentrate on overdue accounts receivable collections and effectively manage payment terms, shifting focus from immediate cash challenges to growth opportunities in advertising.
Get a free consultation now
Schedule a Call