Toptal drives £1M in cost synergies with post-merger integration for European advertising holding group.
Toptal provided post-merger integration expertise to help an advertising holding group streamline operations, align management, and capitalize on AI advancements.
Client
A digital-first marketing and communications group delivering integrated advertising, media, and technology services for global brands.
Employees
Revenue
Industry
Marketing ServicesDelivered Services
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Schedule a CallChallenge
The group faced challenges such as competition, management misalignment, service duplication, and high costs due to role redundancies after acquiring multiple agencies across Europe.
Solution
Operational Optimization
Toptal’s PMI expert with more than 20 years of experience refined post-merger strategies, consolidated departments, improved alignment, and defined KPIs to enhance efficiencies and reduce costs.
AI Integration
Toptal’s PMI expert designed governance structures, reporting mechanisms, communication strategies, and go-to-market plans, and implemented AI-driven strategies to streamline decision-making and leverage future AI use cases.
Outcome
Cost Synergies
Toptal’s PMI strategy helped achieve £1 million in cost synergies by eliminating role duplication in the merging of agencies.
Revenue Growth Projections
An estimated £600,000 in additional revenue opportunities emerged through the combining of services and leveraging cross-selling opportunities between merged agencies.
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