Toptal boosts e-commerce platform speed by 40% for consumer goods company.

A Fortune 500 consumer goods company partnered with Toptal to create an efficient e-commerce platform, overcoming regional inefficiencies and limited resources by leveraging specialized expertise.

Client

A U.S.-based global consumer goods company offering personal care, oral hygiene, home care, and grooming brands worldwide.

Employees

33,000+

Revenue

$20.1B

Industry

Consumer Packaged Goods

Delivered Services

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Challenge

The client needed to develop a scalable e-commerce platform that functioned seamlessly across various regions without redundancy, complicated further by their existing team being fully allocated and resource expansion adding budget constraints.

Solution

Rapid Interface Enhancements

Toptal focused on refining essential user interfaces using technologies like Liquid, Shopify, and JavaScript, integrating third-party tools to expedite development while enhancing crucial design elements.

Agile Project Execution

Utilizing Scrum and SAFE methodologies, Toptal facilitated effective project management across teams, ensuring alignment with business objectives by evaluating tasks according to user impact and revenue potential.

Outcome

Significant Performance Improvements

This strategic implementation led to a platform operating 40% faster and contributing to a 20% increase in sales within six months, indicating improved user experience and operational efficiency.

Long-term Strategic Growth

Beyond immediate sales growth, the improved subscription flow adeptly catered to multiple products and regions, setting the stage for ongoing success in e-commerce by embedding agile practices into development workflows.

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