Toptal secures 204M views and 700+ media placements with dental health marketing campaign.
A health organization turned to Toptal to counter misinformation about the link between dental health and cardiovascular disease through a large-scale educational and marketing campaign.
Client
A health organization promoting awareness of the connection between oral health and overall well-being through education and professional resources.
Employees
Revenue
Industry
Healthcare and Life SciencesDelivered Services
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Public understanding of the connection between oral health and heart disease was clouded by widespread misinformation. Misleading online content diluted credible medical advice, making it harder for healthcare professionals to educate patients and promote preventive care. The organization needed a strategic marketing approach to clarify misconceptions and reestablish trust through accessible, evidence-based communication.
Solution
Targeted Campaign Development
Toptal leveraged PR, content writing, automation, and marketing expertise to design a multichannel campaign, producing articles, newsletters, social posts, and press releases that delivered clear, evidence-based messaging.
Strategic Collaboration
Working closely with healthcare professionals, Toptal generated accurate educational content and distributed it across hundreds of online and print outlets, supported by a curated content-outlet database and automated submission processes.
Outcome
Increased Public Awareness
The campaign generated 204M+ views at a CPM of less than $0.0037, secured coverage in 700+ publications and podcasts, including Business Insider and Yahoo! Finance, and drove measurable increases in public inquiries about dental health.
Improved Community Trust
Collaboration with trusted experts improved credibility, while revitalized digital channels grew 100+ followers weekly on Facebook and increased website traffic to 800+ visits/month, establishing sustainable community engagement.
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