Toptal rebuilds leading e‑commerce platform for scalability and growth.

An e-commerce company partnered with Toptal to rebuild its outdated platform, addressing unmanageable code and high maintenance costs for scalability and innovation.

Client

Israel-based digital commerce company providing online retail and marketplace services across consumer categories.

Employees

300+

Revenue

$1B

Industry

Consumer Products

Delivered Services

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Challenge

The company struggled with a costly, outdated platform plagued by unmanageable code, making maintenance difficult and innovation nearly impossible.

Solution

Composable Commerce

Toptal rebuilt the ecommerce stack using composable commerce, customizing off-the-shelf components to create a scalable and flexible platform.

Efficient Practices

Toptal refined development practices to achieve high software development life cycle efficiency, leading a remote team to deliver numerous feature releases post-launch.

Outcome

Improved KPIs

The new platform significantly improved KPIs, seamlessly handling traffic of more than 700,000 monthly visitors and 21,000 secure transactions.

93% On-time Delivery Rate

Efficient development practices resulted in an on-time launch with 100% traffic switch and more than 40 post-launch feature releases with a 93% on-time delivery rate.

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