Toptal helps e-commerce company stabilize platform and accelerate product delivery.
Technical debt and slow development cycles were making it difficult for an e-commerce company to respond to marketing and product needs. It turned to Toptal to stabilize its platform and improve delivery speed.
Client
A US-based software company selling fleet tracking products through its own e-commerce platform.
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Industry
TechnologyDelivered Services
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A third-party implementation had left the company’s Craft CMS and BigCommerce integrations with technical debt and frequent bugs. Marketing requests were also taking too long to implement, contributing to missed business opportunities and deadlines.
Solution
Streamlined Marketing Delivery
Toptal worked directly with marketing stakeholders to align development priorities with campaign timelines and identify simpler technical approaches when deadlines or platform constraints threatened delivery.
Stabilized Platform Architecture
Using Next.js, React, and full-stack integration expertise, Toptal improved code quality, resolved bugs, and refactored existing components to reduce technical debt and strengthen platform performance and maintainability.
Outcome
Faster Request Turnaround
Marketing stakeholders reported faster turnaround times, improved communication, and greater platform stability, making it easier to deliver requests within required time frames.
Successful Product Launch
The company launched its new product on schedule despite the tight timeline, with the platform remaining stable throughout the release.
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