Toptal helps event technology company increase video processing throughput by 400%.
An event technology company partnered with Toptal to automate video capture, processing, and delivery for dance events, dramatically increasing capacity and reducing turnaround times.
Client
A US-based event technology company providing automated video capture and delivery at dance events.
Revenue
Industry
Sports and EntertainmentDelivered Services
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The company’s manual video workflow required 15 to 20 minutes per recording, creating backlogs, delivery errors, and staffing constraints during busy events. It needed an automated system capable of handling higher volumes without additional personnel.
Solution
Automated Video Capture
Toptal developed a native iOS application using Swift and SwiftUI, enabling event staff to record performances through a streamlined interface with automated capture controls, recipient validation, and error recovery.
Serverless Processing and Delivery
Toptal built an AWS-based back end using Lambda, Step Functions, and S3 to automate video uploads, transcoding, storage, and delivery, eliminating manual processing and enabling videos to be sent directly to recipients.
Outcome
400% Increase in Throughput
The automated system reduced video turnaround time from 15 to 20 minutes to under three minutes, increasing processing capacity from three to four videos per hour to more than 15 to 20 videos per hour without additional staff.
Expanded Revenue Capacity
The company increased its potential daily video sales from 30 to more than 150, enabling it to serve larger events while reducing manual labor requirements and improving reliability.
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