Toptal delivers an enhanced UX and 20% increase in customer retention for fintech company.
Toptal improved the scalability and UX of a fintech company’s lending platform, optimizing performance and enabling the company to meet growing user demands.
Client
An Australia-based non-bank lender offering low-deposit home loans to help first-time buyers access property earlier.
Industry
Financial ServicesDelivered Services
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Schedule a CallChallenge
The company needed to enhance its front-end architecture and manage complex state interactions, facing performance issues and limited responsive design capabilities.
Solution
Scalable Front-end Architecture
Toptal used React and Storybook to implement a scalable front-end architecture with reusable components, addressing the growing user base’s needs.
Advanced State Management
Toptal integrated Redux with middleware like Thunk and Saga for optimized state management, using techniques such as code splitting and lazy loading to improve performance.
Outcome
Improved Engagement
The UX improvements led to a 35% increase in account creations and a 40% reduction in average page load times, boosting engagement rates.
Increased Retention
A 20% increase in customer retention and a 25% rise in new feature deployment frequency allowed the company to respond quickly to market demands.
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