Toptal transforms game studio AI tool into B2B SaaS, increases client lifetime value 2X in 3 months.
A gaming technology company turned to Toptal to convert its internal AI-powered design tool into a user-friendly, growth-ready SaaS platform.
Client
A US-based game development AI company providing creative tools and insights for studios and publishers.
Industry
GamingDelivered Services
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Schedule a CallChallenge
The company had strong AI capabilities but lacked a professional UI and strategy to attract users, with no signups and low retention due to an unintuitive interface and scattered feature design.
Solution
Agile Interface Overhaul
Toptal led a full UX redesign using Adobe XD and Figma, replacing the outdated UI with intuitive flows, emotional design cues, and streamlined access to core features like GDD generation and AI asset creation.
Growth-driven Enhancements
Toptal applied lean research and behavioral science to prioritize high-impact features, integrating advanced AI functionality into a cohesive product experience while supporting marketing and funnel strategy through modular landing pages.
Outcome
Accelerated User Growth
The reimagined platform attracted thousands of visitors per week, with hundreds of new users signing up and subscribing, supported by a 20% drop in churn and improved product usability.
Increased Customer Value
The client saw user lifetime value double within three months, driven by a stickier experience, deeper feature engagement, and a flexible product architecture primed for continuous innovation.
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