Toptal drives £1M in revenue and 30% usage increase with a holiday event app for global media company.
Toptal developed a mobile app for a popular holiday event, improving customer experience, driving revenue, and showcasing the digital transformation's impact.
Client
A global talent and media company connecting creators, athletes, and brands through representation and live entertainment.
Employees
Revenue
Industry
Media and EntertainmentDelivered Services
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The client needed to transition from paper ticketing to a digital app to enhance the user experience and demonstrate digital the transformation’s value.
Solution
React Native Development
Toptal’s development team built a React Native app on an AWS platform within four weeks, rapidly providing the expertise and staffing the company lacked.
Custom GPS Map
Toptal built a custom, GPS-enabled amusement park map within Google Maps, seamlessly coordinating with stakeholders and providing a full roadmap. The initial four-week project expanded to include a full iteration of the app and the development of a mobile platform.
Outcome
Revenue Per Attendee Doubled
App users generated nearly double the revenue per event attendee compared to non-users, with 30% of users accessing the app more than 10 times.
Revenue Boost
The app achieved over £1 million in revenue and saw a 30% usage increase, driving the average value per order to equal that of the browser application, while the conversion rate of 3.3% surpassed the web version.
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