Toptal helps home appliance company increase conversion by 5x with AI product identification.
Facing a high volume of product identification requests, a home appliance company partnered with Toptal to develop an AI-powered tool that could give customers instant answers and a faster path to purchase.
Client
A US-based home products company selling furnishings and fixtures to consumers.
Employees
Revenue
Industry
Consumer Products and ServicesDelivered Services
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Schedule a CallChallenge
Product identification ranked among the company’s highest-volume support requests, requiring call center staff to spend significant time helping customers identify items. The company needed a faster self-service experience that could reduce friction between product discovery and purchase.
Solution
AI Product Recognition
Toptal developed a computer vision pipeline that analyzed user-submitted images against more than 5,000 product SKUs, using deep learning to identify geometry, finishes, and environmental context and return high-confidence matches.
Human-guided Model Validation
An administrative validation and MLOps tool allowed product specialists to review results, flag images, and categorize data in batches to continually refine model performance.
Outcome
Fivefold Conversion Increase
The AI-powered product experience drove a 5x increase in conversion, giving customers a more direct path from identifying a product to taking the next step toward purchase.
95% Identification Accuracy
The solution achieved 95% accuracy while processing more than 1 million images and serving 60,000+ monthly users, demonstrating its ability to perform at scale.
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