Toptal transforms matchmaking service’s marketing with 25% increase in conversion rates.
A premium matchmaking service turned to Toptal to unify fragmented data across marketing, sales, and engineering teams, enhancing campaign performance tracking and customer insight.
Client
A U.S.-based matchmaking company pairing singles through personalized introductions and bespoke dating concierge services.
Employees
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
Fragmented data across teams hindered the ability to track campaigns effectively and limited marketing attribution, complicating the identification of valuable customer channels and restricting rapid strategy adjustments.
Solution
Automated Data Integration
Toptal designed an ETL pipeline using Fivetran and Apache Airflow to centralize data from various sources into a BigQuery-powered data warehouse, streamlining data ingestion and storage.
Improved Attribution Strategy
Toptal implemented a multi-touch attribution model with Google Tag Manager and Mixpanel, automating reporting and enabling real-time dashboards for actionable marketing insights.
Outcome
Enhanced Marketing Efficiency
The centralized data and multi-touch attribution model led to a 30% improvement in ad spend efficiency and increased conversion rates by 25%, boosting overall marketing effectiveness.
Informed Decision-making
The setup empowered the marketing team with real-time performance tracking, allowing swift adjustments to strategies and improving decision-making, positioning the service for competitive growth.
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