Toptal increases media company’s conversions by 11% through direct-marketing optimization.
Toptal helped a leading media company improve subscriber growth by revamping its direct-marketing campaigns with expert copywriting and strategic A/B testing.
Client
A global media and tech company providing business news, insights, and branded content across platforms and services.
Employees
Revenue
Industry
Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The media company struggled with ineffective direct-marketing campaigns due to a lack of skilled copywriters, hindering conversion rates and revenue growth.
Solution
Expert Copywriting Evaluation
Toptal brought in a senior copywriter who analyzed existing content and crafted persuasive messaging for email campaigns that focused on benefits, resonating with potential subscribers.
A/B Testing Strategy
Toptal implemented A/B testing to experiment with different campaign versions, optimizing the messaging to maximize engagement and conversion rates.
Outcome
Boosted Conversion Rates
Toptal’s approach led to an 11% increase in conversions for a holiday email campaign, boosting overall revenue.
Long-term Improvements
The strategic shift to benefit-focused messaging and rigorous testing established a foundation for future direct-marketing success.
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