Toptal drives 10% revenue growth for restaurant tech firm with direct ordering platform.

A restaurant technology company turned to Toptal to integrate newly acquired systems and launch scalable ordering, payment, and marketing tools for its expanding client base.

Client

A US-based restaurant technology company powering direct online ordering and digital menus for chains.

Employees

240+

Revenue

$18M

Industry

Technology

Delivered Services

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Challenge

The company needed to unify platforms after acquisitions while enabling restaurants to offer direct ordering, diversified payments, and self-service marketing tools—all without disrupting core operations.

Solution

Integrated Backend Platform

Toptal engineered a robust backend using Flask, Python, MySQL, and AWS to unify internal and third-party systems and enable restaurants to launch direct ordering channels with real-time performance tracking.

Agile Marketing Expansion

Toptal developed a full-scale marketing platform from scratch through iterative UX research, scoped MVP planning, and rapid integration of payment providers like Apple Pay and Google Pay.

Outcome

Measurable Revenue Impact

The integrated platform delivered a 10% revenue increase through upsells and higher client retention, and enabled major clients to launch mobile apps across 300+ locations.

Client Growth Unlocked

The expanded toolset attracted new restaurant clients, improved platform satisfaction, and empowered operators to manage promotions and payments autonomously at scale.

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