Toptal empowers global social media leader to transform advertising services.
Toptal partnered with a leading social media platform to optimize its advertising services, implementing new features and integrating Gen AI to improve advertiser satisfaction and engagement.
Client
A global online discussion platform connecting millions across thousands of interest-based communities.
Employees
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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The platform needed additional engineering expertise to meet evolving advertiser expectations and enhance the performance of its advertising platform.
Solution
Full-stack Engineering
Toptal provided full-stack engineering services, leveraging technologies like React, Python, and Go to implement new features and improve platform performance.
Gen AI Integration through Vertex AI
Toptal integrated generative AI (Gen AI) using Google’s Vertex AI, automating ad creation processes and reducing friction for advertisers, which allowed for seamless ad generation.
Outcome
Increased Ad Spend and Platform Revenue
The streamlined ad creation process led to higher advertiser satisfaction, driving increased ad spend and overall platform revenue.
Enhanced Ad Performance
The platform saw significant performance improvements and increased advertiser engagement due to the implementation of new features and Gen AI.
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