Toptal automates video delivery workflows for media and entertainment leader.

A media and entertainment company partnered with Toptal to automate critical video delivery workflows, reducing manual intervention across encoding, subtitle conversion, and content reprocessing.

Client

A US-based global entertainment and media company operating streaming, sports, and talent-representation businesses.

Employees

8,000+

Revenue

$7B

Industry

Communication, Media and Entertainment

Delivered Services

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Challenge

Manual processes created inefficiencies throughout the company’s video delivery pipeline. Users had to select encoding presets themselves, potentially resulting in quality loss or wasted bandwidth, while subtitle format issues caused upload failures and required manual fixes. Reprocessing existing content also required lengthy manual workflows.

Solution

Automated Video Encoding

Toptal developed dynamic preset matching that analyzes source resolution and frame rate to automatically select appropriate encoding configurations, eliminating error-prone manual selection.

Streamlined Media Processing

Toptal strengthened the subtitle conversion pipeline to reliably convert multiple formats to WebVTT and developed an automated reprocessing service for content requiring new encoding, DRM, or subtitle configurations.

Outcome

Reliable Video Delivery

Automated preset matching ensures appropriate encoding settings are applied consistently, reducing the risk of quality mismatches and unnecessary bandwidth usage while simplifying the upload experience.

Reduced Manual Intervention

Improved subtitle processing reduced upload failures that previously required manual Python fixes, while automated content reprocessing replaced a lengthy data-collection and source-file reupload process with a simple trigger.

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