Toptal revolutionizes global ticketing platform’s sales with advanced 3D visualization.

Toptal helped a leading ticketing platform enhance its UX by implementing photorealistic 3D visualizations, improving customer engagement and sales.

Client

A leading online marketplace enabling secure resale of tickets for live events worldwide.

Employees

2,800+

Revenue

$480M

Industry

Media and Entertainment

Delivered Services

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Challenge

The ticketing platform faced unreliable 3D vendor quality, resulting in inconsistent seat visualizations that negatively impacted customer satisfaction and conversions.

Solution

Automated 3D Imaging

Toptal developed a scalable production pipeline to automate high-quality 3D image generation, ensuring consistency and realism for seat views.

Streamlined UX Strategy

Toptal optimized the UX by addressing technical limitations, integrating 3ds Max for superior visuals, and enhancing the overall customer journey.

Outcome

Improved Customer Engagement

The realistic 3D seat images significantly enhanced customer engagement, allowing users to visualize their seats before purchasing tickets.

Competitive Marketplace Edge

Toptal’s solution streamlined internal processes and improved efficiency, giving the platform a competitive advantage in delivering a better UX.

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