Toptal elevates top beverage company’s marketing effectiveness with advanced martech integration.
Toptal’s martech expertise unified the company’s advertising data from platforms like Meta and Amazon, enabling them to achieve cross-channel coordination.
Client
A leading global food and beverage company with a portfolio of iconic brands spanning snacks, drinks, and nutrition products.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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The client needed a scalable solution to integrate its marketing tech stack across multiple channels. Manual data processes and fragmented tools limited the marketing team’s ability to measure performance, optimize campaigns, and streamline workflows effectively.
Solution
Integrating a diverse tech stack
Toptal’s data engineering expert created a media data hub that unified the client’s martech stack, connecting platforms like Meta, TikTok, Snapchat, Google Campaign Manager 360, and CreativeX. This seamless integration enabled the marketing team to track campaign performance across channels effectively.
Scalable and automated architecture
Using Medallion architecture on Azure Databricks, Toptal created a lakehouse environment that consolidated all marketing data into a secure, scalable, and reliable system. The automation of marketing workflows significantly reduced manual tasks and enhanced cross-channel coordination.
Outcome
Enhanced decision-making and ROI control
The integrated platform provided unprecedented visibility into marketing campaign performance, enabling the client’s marketers to measure KPIs and ROI with accuracy. By tracking effectiveness across different channels, the team could allocate spend more strategically, optimizing campaign performance and improving ROI.
Optimized cost management and governance
Automation and data-driven insights streamlined the client’s marketing workflows, reducing costs and eliminating waste. The seamless integration with enterprise data operations laid the groundwork for future governance initiatives, positioning the company for long-term success in martech adoption.
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