A VR universe brought to life by Toptal

The project needed engineering and business consultation to move from a vague concept to an achievable product.

Client

An early-stage VR startup developing an immersive virtual commerce and entertainment platform.

Industry

Communication, Media and Entertainment

Delivered Services

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Challenge

As the power of VR technology grows, so do the possibilities. The client had an ambitious idea for an immersive VR experience involving shopping, entertainment, and social media elements, but was unsure how to move forward. The project needed engineering and business consultation to move from a vague concept to an achievable product.

Solution

Developed with expertise

Toptal onboarded a cross-functional team consisting of a a project manager, a UI/UX design lead, a game developer, and a financial planning consultant to give shape to the project. They then isolated the most important features for an eventual MVP.

A detailed map to success

Within 10 weeks, Toptal developed a multi-year financial plan and phased rollout based on funding projections and product pipeline. Simultaneously, the development team defined the product scope, outlined future steps, and utilized Unity 3D to create a VR prototype of a simple UX flow for the Oculus VR headset.

Outcome

Turning pitching into funding

Toptal’s team provided the client with a pitch deck; a working, fully animated VR prototype; and coaching; all of which have allowed the client to secure substantial funding while staying within a tight startup budget of only $100,000.

Defining a path to profitability

Toptal provided the client with a clear implementation strategy projected to earn just under $1 million in net revenue from five unique streams within 12 months of launch. Once seed funding is fully secured, the client will be able to move seamlessly into development.

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The Toptal team was critical in turning my vision into a plan. They did beautiful work and generated a business strategy and product roadmap that will set me up for success.
CEO/Founder
VR Startup

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