#PricingStrategy Posts

The Toptal Finance Blog is a hub for in-depth studies and analysis on all facets of finance, ranging from innovative strategies on raising capital to detailed coverage of new finance trends and technologies.
Dalibor Pajic
Pricing Strategies for Success: A Practical Guide

Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company’s revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer.

In this article, Toptal Finance Expert Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

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