Process and Tools

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Proof in Numbers: Using Big Data to Drive Results

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9 minute readContinue Reading
Lavinius Marcu

Lavinius Marcu

As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.

How to Reduce UX Friction in Secure Product Development

Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

10 minute readContinue Reading
Leor Hurwitz

Leor Hurwitz

Leor is a veteran product manager specializing in fintech, fraud, and cybersecurity. He has led product development in both startups and large corporations, including IBM and Microsoft. Under his leadership, his teams nearly eliminated fraud for one client, protecting systems that process $230 million per year.

5 Considerations for a Strong E-commerce Product Strategy

E-commerce is a crowded sector. Build a better product strategy and increase your chances of success with these expert insights.

7 minute readContinue Reading
Jonathan Lau

Jonathan Lau

Jonathan is an expert in e-commerce product management who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart, and Loblaw Digital.

The 3 Essential Elements of a Streamlined Product Strategy

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

7 minute readContinue Reading
Douglas L. Ringer

Douglas L. Ringer

Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.

Gain a Competitive Edge With an App Review Analysis

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

6 minute readContinue Reading
Daniel Lipton

Daniel Lipton

Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.

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Healthcare Product Development: Addressing Two Unique User Groups

Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.

8 minute readContinue Reading
Jessica Brim

Jessica Brim

Jessica Brim is an experienced product manager specializing in healthcare software development. She has spent more than 15 years guiding product design and development at both startups and major organizations, including UnitedHealth Group and Anthem.

Running a Successful North Star Metric Workshop for Product Teams

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

7 minute readContinue Reading
Katie Shevlin

Katie Shevlin

Katie has more than a decade of experience reporting on innovations in business and technology. She has worked on content for brands including McDonald’s, Telstra, and Hewlett Packard, and is Senior Editor of the Toptal Projects and Product Blogs.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Microsoft

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