Strategy

Showing 1-5 of 5 results
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Why Is Market Share Important? Because Bigger Is Better Than Better

by Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

8 minute readContinue Reading
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The Challenges of Initial Market Entry

by Allan Milne Lees

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face challenges when entering a new market.

12 minute readContinue Reading
ProductIcon ChevronKPIs and Analytics

Shipping Your Product in Iterations: A Guide to Hypothesis Testing

by Kumara Raghavendra

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading
ProductIcon ChevronProduct People and Teams

Influencing the Influencers: Analyst Firms

by Pete Privateer

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12 minute readContinue Reading
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Inside the Realm of Tech Influencers

by Pete Privateer

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading